How Do I Start
Google Ads?
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Create a Google Ads Account
An email address and website is required in order to create a Google Ads account for your business. The sign-up process has a requirement that valid billing information is submitted, however charges will not be processed until your advertisement becomes public and gets an initial first click by a visitor. There is the option to schedule automatic payments which is a convenient and frequently used method to insure that advertisement campaigns are not disrupted. The charge for advertisement services rendered by Google are processed either thirty days after the last automatic charge or when a preset threshold is reached. Manual costs may also be made to Google in order to control costs by increments.

There are specifics regarding settings for advertisement campaigns which should be carefully addressed and updated. The billing address must include be the country because that is what determines the billing options for your location and currency. It is of the upmost importance to select and save the correct time zone because reports, statistics, billing, and services are all influenced dependent on the time zone saved in settings. If you have a promotional code (also known as coupons or vouchers), enter the code in the "Introductory offer" field and click ApplyYour "Account type" defaults to "Business" but you can change to "Individual" if appropriate for tax purposes in your country. Enter the billing name and address for this account. This information will appear on your billing documents.Provide the name, phone, and email address for this account's primary contact. We'll contact this person about any billing issues.Enter information for the payment method you want to use for this account, such as a credit or debit card.Check the box to agree to Google Ads terms and conditions.

It takes about a day to approve your ad. Then it can start showing to potential customers.It's exciting to see your ad online, but don't try searching for it on Google. The Ad Preview and Diagnosis tool in Google Ads offers an easy way to preview your ad and identify the keywords that are triggering your ad to show -- without skewing your performance statistics. Learn how to find your ad on Google.Now, take the next steps to make sure you're getting the most out of your advertising budget. We've made it easy with a step-by-step guide designed to help you build an effective campaign that reaches the right customers, at just the right moment.In the next step. you'll build your first ad campaign. This is when you'll write your first ad, decide how much you want to spend, and choose the audience you want to reach with your ad.We'll walk you through each of these steps and offer tips to help you start off right, so don't worry if you're not sure what to doYou won't be charged until you've finished creating your account and your ad is approved and starts getting clicks. It takes about a day to approve your ad and you're only charged when someone clicks your ad. You can always pause your campaign and make changes once you've signed in to your new Google Ads account.

Keywords are the phrases you choose to determine when and where your ad can appear. Keywords are used to match your ads with terms that people are searching for (or web pages they're viewing if you're advertising on the Display Network).

Here are some tips to help you choose the right keywords:

Be specific - Your keywords should be closely related to what you're advertising. The more relevant and specific your keywords are to what someone might search for, the more likely your ad will catch the attention of potential customers.


If you sell basketball shoes for children, you might choose these keywords:

youth basketball shoes
kids basketball shoes
boys basketball shoes
girls basketball shoes
childrens basketball shoes

When someone searches Google using the phrase kids basketball shoes or a similar term, your ad might appear next to Google search results, or on other websites related to youth basketball.

Think like a customer - What terms and phrases might people search for to find your products or services? To help you reach additional customers, it's a good idea to include other commonly used terms and word variations in your keyword list.

We recommend picking between 5 and 20 keywords. Keywords of 2 or 3 words (a phrase) tend to work most effectively.

Experienced advertisers: By default, keywords are broad matched to searches. Use keyword match types to refine which searches can trigger your ad to show.


1. Click the pencil to open the "Keywords" section.

2. You'll see a list of keywords we've selected based on your website. Review the list to identify any of the suggested keywords that aren't related to what you're advertising. To remove those irrelevant keywords, click X.

3. Add any additional relevant keywords in the text box, separating them with a comma.

4. When you're done, click Save.

You can always edit, remove, or add keywords later once you're signed in to your Google Ads account.

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