Search Engine Marketing
San Diego, CA
Let's talk about Google Ads. Bing Ads, and more!
Why Should I Consider Google Ads?
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Google ads are one of the most popular and well-known sources of online advertisement. One of the major reasons you should consider Google ads is because you will put yourself in the best position for people to find you. During daily life, it is somewhat unlikely that someone will randomly find your business on pure happenstance. When you advertise on Google, it allows for people to directly find your business at the perfect time. People are constantly searching Google for products, services, and honestly - anything.
With Google ads, your business has a greater chance of being seen, especially within the massive amounts of search results that pop up with every search. Another reason to consider Google ads is that they don't actually have an ad minimum. Many platforms will require a minimum fee for ads, usually in the thousands. With Google, you can literally just spend $50 just to dip your toe in the pool. Google ads also makes it really easy to track your ad's progress. Using their interface, AdWords, you can see precisely how many people have seen and interacted with your ad. You can also see key features like how many phone calls were made to your business off that ad entirely, as well as website leads and sales. Google is one of the best ways to promote your business, especially if you're just starting out. It can be effective while still being cost-effective and easy to use.
Why are Google Display Ads the ads of the future
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Google display ads are very unique. They utilize a user's online history and activity and creates display ads that pops up on over 2 million there websites, videos, etc. This is optimal in really getting your website out there for people to view, even if they are not directly on your site. If a user has just done some previous online window shopping and didn't buy anything, this is where Google display ads come in. Now, when that same user goes to an entirely different website, your website will then be displayed somewhere on their browser.
Most people who use the internet have come into contact with a display ad like this, likely thinking that their computer is "listening" to them somehow. Nope, it is just powerful paid media advertisements. This is a thing of the future because users will not even have to be on your website currently in order to be exposed to it. Not only is this smart, but it is very effective. Even if they don't click on your display ad, consumers still have that mental picture and exposure to your website, product, or service. If they aren't buying today, they may come back later. The next time they remember that they need to buy some new jeans, they'll subconsciously remember the ad that showed them some cute jeans on the side of their internet browser. This allows for consumers to be more exposed and familiar with your business and will likely return again.
Is it worth it to do Bing Ads?
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Bing has been one of those search engines that has faded out in recent years. Like most platforms or search engines, they offer an opportunity to run ads on their site, but is it worth it? Bing ads run almost identical to how Google runs their as. It is on a pay-per-click (PPC) system, which allows your ad to appear in searches with the keywords you use. You can set a maximum budget for the ads, as well as the maximum priced bid for when someone engages with your ad. You only pay for the ad when it is clicked on and if your ad gets no clicks, you pay nothing. Although Google is the major-player in regards to search engines, Bing still has about 33% of the search market within the US and about 8% globally.
That is still a massive number and has the potential to reach some decent audiences. Bing is noted for having better ad placements than Google, which contributes to the fact that they have a higher click-through rate than Google. Running your ad through Bing can also provide you with a better return on your investment, being that the price per bid is about 42% less than Google. Lastly, another thing to consider about Bing ads is that there is definitely less competition. Google's servers are constantly inundated with mass amounts of information all the time. One Google search could result in millions and millions of search results. If your ad or website ends up on the 6th page of Google search, you are not likely to see a fruitful outcome from that. With Bing, they still have a large audience without all of the competition, making it easier to dominate this search engine platform.
Are Youtube Ads done in Google AdWords?
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If you are an avid Youtube watcher, you have definitely come in contact with an ad. Youtube ads can be anything from a promoted video on your subscription or your Youtube home page, to the standard video ads you see before the video starts . If you have an active Youtube account that you post videos on that helps to promote your business, you can easily set that video up as an ad. There are features within your Youtube manager page that can help you promote your video by paying whatever amount choose.
You can set up either a campaign budget or a daily budget and you can use whatever amount of money you choose to use and it doesn't have to be expensive. If you're just getting your feet wet, you can promote your video with as little as $5 and generate an estimated 500 views per day. In order to do this, you must link your AdWords account to your Youtube account.
Google ads make it really easy to create an external ad that will play on Youtube that isn't your personal video. Video ads ran on Youtube act the same as any kind of ad where you choose your demographic, campaign duration, budget, etc. You only have to pay when people choose to watch your ad for at least 30 seconds, making it pretty flexible price wise. Whether it be you promoting your own video for your business or creating an ad to run on other people's videos, Youtube ads can be a very great tool to gaining traction for your business. Google AdWords also makes it very easy for you to create and run your ads on Youtube and further promote your business.
Who can help me with my Search Engine Marketing?
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In regards to Search Engine Marketing, you can easily hire a professional to help you with that aspect of marketing. Here at eSEOspace, our marketing consultants are equipped with the proper tools, knowledge, and experience to make your SEO optimal for potential clients to find. In the marketing world, Search Engine Optimization, or SEO, is incredibly important in running ads.
SEO helps to link keywords to your ad, which makes it more manageable for people to find your website, product, service, business, etc. A hired professional will have a level of expertise in regards to SEO which will only benefit your business, especially through online channels.If you think about it this way, when you search something on Google, millions and millions of search results pop up. If your website or business doesn't have the proper SEO features in place, your website or business platform account could get shuffled to the 28th page on Google or consumers may not find you at all. That will not result in a lot of business for you. With the proper SEO, when people search for your product, service, or business, the Google algorithm will work in your favor and make it optimal for consumers to navigate to your site. Marketing consultants can provide that insight into the behind-the-scenes aspects of marketing online and put strategies in place for consumers to not only engage with your site, but also purchase through it.
Does Google Have Lead Generating Capability?
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In regards to lead generating capabilities, this is a newly released feature on Google. Lead generation pertains to he use of computer programs, databases, the internet, etc. to attract business and increase sales.
Leads themselves involve things like the names, home addresses, and email addresses of consumers, institutions, and corporations. Some companies even specialize in leads and can charge a fee to generate leads for your business. In order to learn more about this recently released aspect of Google as, speak with a representative or marketing consultant.
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