Is Snapchat Marketing Worth it?
Snapchat, a popular form of social media, bases it's app off the sharing of photos and videos for a finite amount of time. Snapchat has become one of the more "iffy" platforms in regards to brand marketing and advertising within the past years. Before we get into that, let's talk numbers and influence. Firstly, 78% of 18-24 year-olds use Snapchat on a regular basis. Instagram's usage for this age group is at 71%. 60% of 13-34 year-olds with a smartphone use Snapchat in the US. This platform has more users than Twitter. Snapchat also has over 10 billion video views daily, and has 191 million active users daily. Without a doubt, there is a market with Snapchat. They have the users and they have the audience's attention so, in what ways can I use this to my businesses' advantage? Glad you asked. One of the benefits of marketing your ad on Snapchat, is that there is less competition all around. Pretty much every brand ever has accounts with Instagram, Twitter, and Facebook, which are surefire ways to market your brand. Since those platforms are massively inundated with users and ads, it can be difficult to find your niche and set your ad or your brand apart from the competition.
Another advantage is that this platform could allow you to connect with an audience that otherwise would have been difficult to connect with. Brands who may not always appeal to those younger generations, have found more engagement through Snapchat than through their direct websites from this demographic. Now, more on why this platform may be "iffy" for your brand. I say that this platform may be "iffy" purely because there are some businesses that don't find much success with Snapchat, but that can happen with any kind of platform. This is more notable with Snapchat because of the small target demographic. The demographic of Snapchat, as shown above, is very much concentrated on the younger generations. With that being said, if the target demographic of your brand or product is only middle-aged to older adults and there is basically no chance that younger generations would find interest in your product, then this may not be for your business. Finally, the million dollar question: Is Snapchat Marketing Worth it? Short answer, yes, but I deem it only worth it if the target market makes sense for your business.