Social Media Marketing
San Diego, CA
Social Media Marketing can help you achieve
better reach and results.
Facebook Marketing
When growing your business, social media can be an amazing tool to direct people to you. Facebook has been one of the leading social media platforms in online advertisements.
With over a billion Facebook users daily, it can be a great way to connect with your audience and bring in revenue. Facebook allows you to easily run your ad campaign with features like choosing your direct audience, ad placement, budget, format, etc. You can easily track and manage your ads through Facebook and get a clear picture of how well your ad is doing. By setting up a business account on Facebook as well, it helps for your audience to further validate your business after they come across your ad. Facebook advertising can be very effective and lead your audience to your product or service.
Are TikTok Ads a Smart Investement?
TikTok has quickly risen to the top in regards to a trendy social media app, with a record billion downloads worldwide. TikTok's app consists of users creating and recreating videos for others to enjoy. A highlight of the app's algorithm is that it doesn't favor users with large follower counts; it allows everyone an equal opportunity to go viral. This is a huge plus for users of the app, which also promotes even more content creation from users.
One of the most special things about TikTok is the fact that the user engagement is insane. There are so many options of videos for users to create like lip-syncing, dancing, or comedy skits. This only motivates users more to make tons of videos and crank them out frequently. Now, down to the nitty gritty. TikTok's advertising model of marketing is based on a Cost Per Click (CPO) model. In regards to pricing, the basis is that Tiktok's ad pricing begins at $10 per CPM, or cost per 1,000 views. For most cases, TikTok will ask that you put down a minimum of $500 on an ad campaign to ensure that your ad gets adequate play time. If you have a smaller budget, or looking for more cost-effective routes to advertise you brand, this one may not be for you. Overall, is TikTok a smart investment? Short answer, yes. But there are always exceptions to the rule. This app may not be the end-all-be-all for every brand within any kind of business so of course, there has to be some sort of analysis created before making the big plunge.

Will Youtube Advertising Help My Business Expand?
Youtube has increasingly become a great way to advertise your business in recent years. With almost five billion daily watches, Youtube is a very fruitful way to advertise for your business.
One of the best perks of advertising through Youtube is the fact that it has a massive audience and a huge reach. There are so many different demographics that are represented on Youtube and the wider net you cast, the more fish you catch. This makes it very easy to expand your business to broader audiences. In regards to pricing, on average, an ad view usually runs between $0.05 and $0.10. Other ad networks can charge up to $50 per click or more, so Facebook can be very cost-effective. So, will Youtube advertising help to expand your business? Yes, it definitely has the capability to do so.

How does Pinterest Advertising Work?
Pinterest is a popular social media platform, but not in a conventional way. Pinterest doesn't allow you to share posts with others, but rather to pin, or save, something Their advertisements rely on the fact that you will intentionally or unintentionally click their ad. Once the ad is clicked, it will redirect them to a business' website. Pinterest is very effective in driving users to brands' websites, which creates many opportunities for people to find your business.
Pricing for Pinterest ads run about $0.10-$1.50/engagement for driving web traffic to your business. To boost engagement it's again, the same price. For building brand awareness on the app, it's about $2.00-$5.00 for 1000 impressions. With Pinterest ads, you ca target people based on several factors like geographical location, demographics, etc. You are in control of how much money you spend daily on a campaign and how long it runs for. You are trying to out-bid other ad's while running your ad on this platform. You set a bid for how much you want to spend when a user engages with your ad and that price is determined by the other bidders who are fighting for the same placement. Pinterest is one of those platforms that can benefit your business, but you have to be strategic about it.
Can LinkedIn Marketing help my Business?
In regards to LinkedIn helping your business, I believe it does but it also depends on the kind of business you have. One of the cool aspects of Linkedin marketing is that you can target your demographic really precisely. The only caveat is that this demographic targeting may look different than other platforms. For standard social media platforms, you can oftentimes customize your ads to reach people of a certain age range, geographical location, etc. For LinkedIn, you can target people based on their job title, company, level of seniority, company size, etc.
Depending on your company, this may be exactly what you're looking for. If you are targeting young teenagers who often utilize platforms like TikTok or Instagram, this may not be the perfect platform to place your ads. LinkedIn does offer something called "LinkedIn Marketing Solutions", which is a bundle of ad services. They group in things like display ads, 1-line text ads, and InMail. When bundling all of these services together, they require a minimum commitment payment of $25,000 for a calendar quarter. This could be very effective but also not as cost-effective as some other platforms as we've seen before. This kind of bundle system may be exactly what your company is looking for and can be effective in helping you reach your directed audience on this platform. All in all, LinkedIn marketing can't hurt your business. Of course, if your product or service is appropriate for the demographic on this platform, that being working professionals.
Is Snapchat Marketing Worth it?
Snapchat, a popular form of social media, bases it's app off the sharing of photos and videos for a finite amount of time. Snapchat has become one of the more "iffy" platforms in regards to brand marketing and advertising within the past years. Before we get into that, let's talk numbers and influence. Firstly, 78% of 18-24 year-olds use Snapchat on a regular basis. Instagram's usage for this age group is at 71%. 60% of 13-34 year-olds with a smartphone use Snapchat in the US. This platform has more users than Twitter. Snapchat also has over 10 billion video views daily, and has 191 million active users daily. Without a doubt, there is a market with Snapchat. They have the users and they have the audience's attention so, in what ways can I use this to my businesses' advantage? Glad you asked. One of the benefits of marketing your ad on Snapchat, is that there is less competition all around. Pretty much every brand ever has accounts with Instagram, Twitter, and Facebook, which are surefire ways to market your brand. Since those platforms are massively inundated with users and ads, it can be difficult to find your niche and set your ad or your brand apart from the competition.
Another advantage is that this platform could allow you to connect with an audience that otherwise would have been difficult to connect with. Brands who may not always appeal to those younger generations, have found more engagement through Snapchat than through their direct websites from this demographic. Now, more on why this platform may be "iffy" for your brand. I say that this platform may be "iffy" purely because there are some businesses that don't find much success with Snapchat, but that can happen with any kind of platform. This is more notable with Snapchat because of the small target demographic. The demographic of Snapchat, as shown above, is very much concentrated on the younger generations. With that being said, if the target demographic of your brand or product is only middle-aged to older adults and there is basically no chance that younger generations would find interest in your product, then this may not be for your business. Finally, the million dollar question: Is Snapchat Marketing Worth it? Short answer, yes, but I deem it only worth it if the target market makes sense for your business.

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