Find Trending Questions and Start Writing:
The first step to writing a content page is to research a specific topic and to find the trending questions that are most frequently asked. Quora, Google, or Bing could be used to begin a search which would provide a robust supply of information that is relevant to any given topic. All you need to do is to add an appropriate title and write responses to answer to trending questions.Keywords are a big part of the content page but it is not as technical as you might think. On one hand it is great to know which keywords are being searched in your area so that you can easily target them (this can be done with SEO tools such as SEM Rush and MOZ), but on the other hand you might be surprised to realize that it is relatively easy to strategize and figure out which keywords would be highly searched in your area. For example, if you are marketing for a dental practice, and the content page is about "Dental Implants", you might consider using keywords such as: "Cost of Dental Implants", "Dental Implant Specialist", "Best Implant Dentist in Your City", and so forth. Using a few of these highly-searched phrases will help your content page trend higher on the google ranking.
Search Engine Optimization:
Meta-Data is your title (H1 tag), your title tag, your meta-description (displayed on Google), and your schema. Each of these three equally important items hold the most weight when it comes down to strategy for climbing rankings. Once Google starts getting data on your users, that is a different story. But back to meta-data - be sure to have a bold and strong title that includes your service, and possibly the location of service. The title-tag is to be no more than 60 characters per Google's latest algorithm specifications, and should contain service, service provider profession, brand name, and location of service. (for example: Dental Implant Specialist offering All-on-4 | San Diego. CA). The meta-description is under the title-tag, and has the opportunity to help you climb in rankings beyond your local reach. Because the title tag allows you 150 characters, you will have room left over to add in a detailed description, include the provider name and even insert a few nearby city names to start geo-fencing past the local reach. Lastly, the schema is an HTML code that is inserted at the bottom of each service-relevant page, and holds key information for Google that allows for easier indexing. The schema can be generated via an easy-to-use generator available on Google. Not only can the schema be helpful for service pages, it can also be useful for adding more details to your listing on Google. For example, you can add an FAQ accordion fold under your Google listing by adding in a schema - specifically for that.