How to Migrate from Wix to Framer

Wix is one of the easiest ways to launch a website, but as brands grow they often outgrow it. Designers who want pixel-level control, faster load times, and modern interactions frequently look to Framer instead. Framer started as a prototyping tool and evolved into a full production website builder with a visual canvas, built-in CMS, and one-click publishing to a global CDN. The appeal is real: cleaner code, smoother animations, and a design workflow that feels closer to Figma than to a template editor.

But moving from Wix to Framer is not a simple export-and-import. The two platforms store content differently, structure URLs differently, and handle apps and integrations in completely separate ways. There is no official Wix-to-Framer converter, so most of the migration is a deliberate rebuild rather than a data transfer. Done carelessly, it can tank your search rankings overnight.

This guide walks through exactly what changes, what breaks, and the step-by-step process to migrate while preserving your SEO. If you would rather hand the whole thing off, our website migration services team does this end to end.

Why Businesses Move from Wix to Framer

The motivations are consistent across the businesses we help make this switch. Wix is excellent for getting online quickly, but it imposes ceilings that ambitious brands eventually hit.

• Design freedom: Framer's canvas gives you absolute positioning, layout components, variants, and Figma-style controls. Wix's Editor (and even Editor X / Studio) feels constrained by comparison for custom interaction design.
• Performance: Framer ships lean, statically-generated pages on a fast CDN. Wix sites carry heavier scripts and often score lower on Core Web Vitals, which affects both user experience and rankings.
• Animation and interactivity: Framer's native scroll effects, hover states, and page transitions are built in. On Wix these usually require third-party apps or Velo code.
• Modern workflow: Teams already designing in Figma find Framer's interface familiar, cutting the handoff gap between design and live site.
• Cleaner CMS modeling: Framer's CMS collections map neatly to blogs, case studies, and portfolios with reusable templates.

If your reason for moving is more about custom functionality, e-commerce depth, or database-driven features, weigh Framer honestly against a custom development approach before committing, since Framer is design-first rather than application-first.

What Changes and What Breaks

Understanding the gaps up front prevents nasty surprises after launch. Here is what typically does not carry over cleanly.

• Content: There is no automated content export from Wix into Framer. Blog posts, page copy, and images must be moved manually or via a CSV import into Framer's CMS. Wix does let you export blog content, and Framer CMS accepts CSV, so blogs are the most transferable piece.
• URLs: Wix blog URLs often live under /post/ or /blog/ with specific slug formats, and Wix historically used hash-bang fragments on older sites. Framer lets you set clean slugs, but the structures rarely match one-to-one, so redirects are essential.
• Design: Nothing visual transfers. You rebuild the design in Framer. This is usually seen as a feature, not a loss, but budget real design time for it.
• Apps and plugins: Wix App Market apps (bookings, forms, memberships, chat, reviews) have no Framer equivalent that migrates automatically. You replace each with a Framer-native component, a third-party embed, or an external service like Calendly, Tally, or Cal.com.
• E-commerce: Wix Stores does not map to Framer. Framer's commerce options are lighter, so stores often require an external solution embedded via a component.
• SEO metadata: Title tags, meta descriptions, alt text, and structured data must be re-entered per page in Framer. None of it comes across automatically.

Step 1: Audit and Export Your Wix Content

Before touching Framer, take a full inventory of the existing site. Crawl it with a tool like Screaming Frog to capture every live URL, its title tag, meta description, H1, and word count. Export your Wix blog posts from the Wix dashboard, and manually collect page copy, images, and downloadable assets.

Pay special attention to your top-performing pages. Pull your best organic-traffic URLs from Google Search Console and Google Analytics so you know exactly which pages must keep their rankings. This inventory becomes your master checklist for the rebuild and your source of truth for the redirect map. Our website migration SEO checklist covers this audit phase in detail.

Step 2: Build and Structure the Site in Framer

Set up your Framer project and recreate the site structure. Start with a design system: colors, typography, and reusable components so the build stays consistent. Then create your pages and CMS collections.

• Model your CMS: Create collections for blog posts, case studies, or any repeating content, mirroring the fields you had in Wix. Import blog content via CSV where possible to save time.
• Rebuild static pages: Recreate the homepage, about, services, and contact pages on Framer's canvas using your captured copy and assets.
• Match or improve URL slugs: Where practical, set Framer slugs to match your old Wix URLs exactly. Matching URLs means fewer redirects and less ranking risk.
• Re-enter SEO metadata: Add title tags, meta descriptions, Open Graph images, and alt text for every page and CMS item as you build.
• Replace apps: Wire up forms, bookings, and any dynamic features using Framer components or trusted third-party embeds.

If your rebuild involves custom functionality beyond Framer's native features, our website development team can extend the build with custom code components and integrations.

Step 3: Map and Set Up 301 Redirects

This is the single most important step for protecting your SEO. Any URL that changes between Wix and Framer needs a 301 (permanent) redirect pointing the old address to its new equivalent. A 301 passes the majority of the old page's link equity to the new URL, telling Google the page has moved for good.

Build a redirect map: a spreadsheet with two columns, old Wix URL and new Framer URL, covering every page that changes. Framer supports redirects directly in its site settings, so you add each rule there before or immediately at launch. Never let an old, indexed URL 404, and never chain redirects through multiple hops.

• Redirect every changed URL, prioritizing your highest-traffic and highest-backlink pages first.
• Point retired pages to the closest relevant live page, not blindly to the homepage.
• Keep the map for post-launch verification and future reference.

Our guide on building a 301 redirect map for a website migration walks through the exact process, including edge cases like blog slug changes and removed pages.

Step 4: Connect Your Domain and Launch

When the Framer site is built, tested internally, and redirects are staged, it is time to point your domain. This means updating your DNS records so your custom domain resolves to Framer instead of Wix.

• Update DNS: In Framer's domain settings, add your custom domain and update the A record and CNAME (or nameservers) at your registrar per Framer's instructions. Lower your DNS TTL a day ahead so the switch propagates faster.
• Mind propagation: DNS changes can take anywhere from minutes to 48 hours. Plan the cutover for a low-traffic window.
• Keep Wix live during transition: Do not cancel your Wix plan until the new site is confirmed live, indexed, and stable. You may need it as a fallback.
• Verify SSL: Confirm Framer has provisioned an SSL certificate so the site loads over HTTPS with no security warnings.

Step 5: Test, Verify, and Monitor

Launch is the start of the SEO-protection window, not the end. Immediately after cutover, run through a verification pass and keep monitoring for several weeks.

• Test every redirect: Spot-check old Wix URLs to confirm they land on the correct new pages with a 301 status, not a 302 or 404.
• Submit a new sitemap: Generate the Framer sitemap and submit it in Google Search Console to speed up re-crawling.
• Check indexing and coverage: Watch Search Console's coverage and crawl reports for spikes in 404s or dropped pages.
• Validate metadata and structured data: Confirm titles, descriptions, and schema render correctly on live pages.
• Monitor rankings and traffic: Expect a short dip as Google re-crawls; a well-executed migration usually recovers within a few weeks. Investigate any sustained drop promptly.

Realistic Timeline and Cost

Because a Wix-to-Framer move is a rebuild, timeline depends mostly on page count and design complexity. A small brochure site of five to ten pages can be done in one to three weeks. A content-heavy site with a large blog, custom interactions, and dozens of redirects typically runs four to eight weeks or more, especially when design is being reworked at the same time.

On cost, Framer's own subscription is modest, but the labor of rebuilding design, re-entering content and metadata, and mapping redirects is where the real investment sits. At our $80/hr rate, a straightforward migration is a few thousand dollars, while a large or heavily custom site scales from there. The biggest hidden cost is a botched SEO handoff, so budget for the redirect and testing work rather than cutting it. If you want the move handled correctly the first time, our migration team can scope it precisely for your site.