The Bee Conservatory. A service request and a donation ask, on the same page.

The Bee Conservatory is a Sacramento 501(c)(3) that rescues bees and restores pollinator habitat across California, offering free swarm removal alongside donor-funded conservation programs. Its website has to handle an urgent service request and a considered giving decision at the same time.

We grow your business with

CROturn traffic into leads
SEOrank & get found
GEOwin generative search
AEOget cited by AI answers

The problem

Two very different visitors, one homepage

Someone who has just found a swarm of bees on their property is not browsing. They want to report it, now, on a phone, and they need to know it is free and how fast someone will respond. Every extra click is a person who calls an exterminator instead — which is the outcome the organization exists to prevent.

The donor is the opposite: considering, comparing, wanting to understand the mission, the impact and where the money goes. And behind both sits a third audience — funders and partners doing diligence, looking for governance information, impact data and evidence the organization is real.

Serving the urgent visitor and the deliberate one from the same homepage is the central design problem for this kind of nonprofit, and it is solved by making the urgent path unmissable rather than by compromising between the two.

The requirements

What this kind of site has to get right

A swarm-reporting path reachable in one tap from anywhere on the site
Service-area information that answers "do you cover me" before the form is started
A donation journey that works on a phone, with recurring giving presented clearly
Sponsorship and volunteer paths that do not compete with the urgent request
Impact and program content a funder can evaluate without emailing
Structured location and contact data, so assistants answering "who removes bees near me" get it right
Accessibility on both the report form and the donation form, which are the two transactions that matter

The approach

Make the urgent path unmissable, then earn the donation

The structure that works puts the service request in persistent reach — a fixed call to action rather than a menu item — and lets everything else be browsed at leisure. Success stories, impact reporting and sponsorship then do the work of converting the person who arrived for a swarm removal into someone who supports the organization afterwards.

The donation journey is a separate design problem with its own failure modes: too many fields, unclear recurring options, receipts that do not arrive. We cover those in donation page CRO, and the handling of constituent data in donor data privacy.

For a conservation organization with a geographic service area, being quoted accurately by search engines and AI assistants matters more than for most nonprofits, because the urgent visitor frequently asks a question rather than visiting a site — see GEO for nonprofits.

Results

What we publish, and what we do not

We do not publish traffic, conversion or revenue figures for client work without the client's agreement, and we do not publish estimates dressed as measurements. Where an organization is happy for its numbers to be shared, we say so on the page.

If you are evaluating us for a similar project and want performance detail, ask during the procurement and we will provide what the client has agreed we can share, along with a reference you can call. That is more useful in an evaluation than a percentage on a marketing page — and it is the standard we apply to judging anyone else's proposal too.