Shopify Hotspots: Which U.S. States Have the Most Stores per Person?

Nearly

one in three online stores in the United States run on Shopify

, making it the country’s most widely used e-commerce platform. To highlight where Shopify adoption is strongest, eSEOspace, web design experts for e-commerce businesses, conducted a

state-by-state analysis of Shopify stores

. The analysis looks at

total volume

and

relative market penetration.

The study reviews

Shopify stores per capital

, showing how many Shopify stores exist for every 100,000 people in each state. This per capita lens allows a fair comparison between large and small populations, surfacing unexpected leaders like

Wyoming

and

Delaware.

The data highlights

where Shopify adoption is accelerating

, and

where digital retail is still up for grabs

.

Key Findings:

• Wyoming ranks first, with 260.8 Shopify stores per 100,000 people. This is the highest density in the nation.
• Delaware has the second-most shopify stores nationwide, with 1,637 stores, or 158.6 per 100,000 people. California ranks No. 3 with 50,226 stores, or 128.9 per 100,000. It also has the highest total number of stores nationwide.
• California is the only state that combines both scale and density, with more than 50,000 stores and a top three per capita ranking.

Shopify at a Glance

Shopify operates worldwide, but its largest market is the United States.

The chart highlights the United States’ outsized role in Shopify’s success. More than half of Shopify’s stores are in the U.S.,

2.67 million businesses that make America its biggest market.

Shopify’s Market Share in the U.S.

Shopify also dominates the e-commerce platform market at home, outpacing all competitors.

Shopify has a bigger share of the U.S. market than Wix, Squarespace, and WooCommerce combined. For every 10 e-commerce stores you see in the U.S., 3

are built on Shopify.

Top 10 States with the Most Shopify Stores Per Capita

E-commerce may be nationwide, but Shopify hotspots show a very local story.

Wyoming ranks first

with 1,523 Shopify stores. This means, there’s a Shopify store for about every 383 people. With a population of 584,000, that equals 260.8 stores per 100,000 people, the highest density in the U.S.

Delaware comes second

with 1,637 stores. For just over 1 million residents, that equals 158.6 stores per 100,000 people. Delaware’s density is higher than New York’s and nearly rivaling California’s, despite its size.

California came third

, despite the highest total, with 50,226 Shopify stores. With a population close to 39 million, that works out to 128.9 stores per 100,000 people. In fact, if California were measured against countries, its store count would compare with some of the world’s biggest e-commerce markets.

Washington ranks fourth

with 8,679 stores, equal to about 111 stores per 100,000 residents across its 7.8 million people.

New York follows in fifth place

with 20,322 stores. With its population of 19.5 million, that comes to 103.8 stores per 100,000 residents, making it one of the biggest contributors in total store numbers.

Hawaii

has 1,475 stores,

ranking sixth

. With 1.4 million residents, that equals 102.8 stores per 100,000 people.

Utah records seventh place

with 3,507 stores. With 3.4 million residents, that equals 102.6 stores per 100,000.

Ranking eighth, Nevada

reported 3,006 shopify stores. For its 3.1 million people, that equals 94.1 stores per 100,000 residents.

Vermont follows, taking ninth spot

. The state counts 599 stores. With only 647,000 residents, that equals 92.5 stores per 100,000 people.

Oregon has the tenth most shopify

stores nationwide, recording 3,726 stores. With 4.2 million residents, that equals 88.0 stores per 100,000.

State-Level Insights

1.

Small states lead per capita

: Wyoming, Delaware, and Vermont all have small populations but rank near the top for Shopify use. This shows that strong e-commerce activity isn’t limited to big states. Smaller markets are thriving, too. 2.

Tourism drives adoption

: Hawaii and Nevada both land in the top ten. Their tourism-driven economies fuel demand for online stores, as local businesses use Shopify to reach travelers both during and after their visits. 3.

Large states dominate in total store

: California, New York, Florida, and Texas lead in total number of stores. California stands out the most: it has the largest store count nationwide at 50,226 and still manages to place third in per capita rankings. 4.

Adoption varies widely

: Shopify density ranges from 260 stores per 100,000 people in Wyoming to only 21 per 100,000 in West Virginia. That’s a twelvefold difference, underlining how uneven online adoption is across states.

Expert Tip from eSEOspace

When optimizing your website, focus on quality over quantity. A few well-researched keywords placed naturally in high-value content will outperform pages stuffed with irrelevant terms. Keep your site fast, mobile-friendly, and updated regularly — search engines reward websites that provide real value and great user experiences.

Full Dataset

Final Take: Shopify’s Growth Isn’t Just a Big-State Story

States like

Wyoming and Delaware lead per capita

, while

California and New York dominate in total numbers

. The data shows that Shopify success isn’t only about population size. Smaller states and tourism-heavy markets are thriving alongside the largest states. Learn more about eSEOspace and how they help businesses succeed online