Incentive Wallcovering: Services, Scope and Quotes

What is Incentive Wallcovering?

Incentive Wallcovering is a specialist installer. It does not sell wallpaper and it does not paint. Its job is to take the wallcovering you or your designer picked and put it on the wall: prime the surface, plan the layout and hang it. The about page puts it in one line: "We hang the paper you picked."

The company works across New York and New Jersey. Its site says most of its work is residential, for homeowners and interior designers, and that it also takes commercial work for general contractors, architects and property managers. The home page sums up the range as "Wallpaper, grasscloth, murals and specialty wallcoverings, hung in homes across New York and New Jersey. Commercial work too."

The logo carries the line "Beautiful spaces. Lasting impact." Beyond that, the site's own description of the trade is practical. It says wallcovering "shows every shortcut taken underneath it," and that a seam that opens, a repeat that walks or a wall that wasn't primed can all be seen "from across the room." Its promise, in its own words, is to "prime the wall, plan the layout before we cut, and leave the room clean."

The website has six main pages (Home, Residential, Commercial, Gallery, About and Contact) plus a privacy policy. Everything in this guide comes from those pages.

Who owns or runs Incentive Wallcovering?

The website does not name an owner, a founder or any staff, and it does not say when the business started. The about page speaks as "we" throughout. If you want to know who will be on site, who owns the company or how long it has been hanging paper, ask when you first make contact. A text or call to (929) 561-4726 is the route the company recommends.

The site also does not publish a street address. It describes itself by service area (New York and New Jersey) rather than by a shop or showroom. That is common for installers who work at the client's home or job site, but it means you can't visit an office. Plan on a conversation by text, phone or email, and a visit to your space if the job needs one.

Is Incentive Wallcovering legit? What you can check

We can't vouch for a business, and as its web agency we are not a neutral judge. What we can do is list what the company publishes, so you know what you can verify yourself and what you should ask about.

• Consistent contact details. The same phone number, (929) 561-4726, appears on every page for calls and texts, along with the email incentivewallcovering@yahoo.com and the hours Monday to Friday, 7am to 5pm.
• A large photo gallery. The gallery page shows 117 projects, split into 62 commercial and 55 residential, with 53 tagged as murals and custom work. Each photo has a short caption naming the material and the room.
• Insurance. The company says it is insured. Its contact page says "Certificates of insurance available on request for GCs and property managers." Homeowners can ask for one too. A certificate of insurance names the insurer and the policy dates, and you can call the insurer or agent listed on it to confirm it is current.
• A clear scope. The site says plainly what it does not do (wall repair, skimming and stripping), which tells you in advance what you may need a painter for.
• A privacy policy. It explains what the contact form collects, says the company does not sell or rent personal information, and says the site uses no analytics, advertising or tracking cookies.

What the site does not publish: an owner's name, a business start date, a street address, a license or registration number, customer reviews, or a written warranty. None of these is unusual for a small trade business, but they are reasonable things to ask about before you book. See questions to ask below.

What it does, and what it doesn't do

Incentive Wallcovering is narrow on purpose. Every main page repeats the same scope: it primes and installs. The home page says installation "is what we do," and defines it as priming and hanging.

What sits outside that scope, according to the site:

• Repairing damaged walls. Holes, cracks and damaged plaster or drywall.
• Skimming. Applying a skim coat to smooth a rough or uneven wall.
• Stripping old wallcovering. Taking off paper or vinyl that is already on the wall.

The residential page calls these "a painter's scope of work." On the commercial side the wording is "Substrate repair, skim coat and strip-out sit with the painting contractor." In both cases the company says it will look at the wall first and "tell you straight if it needs that done first." The about page explains why: it would rather say so up front "rather than hang goods onto a surface that won't hold them."

In practice this means that for some jobs you may need two trades in sequence: a painter or drywall contractor to prepare the wall, then Incentive Wallcovering to prime and hang. If your walls are already sound and bare (new drywall that has been finished, or a painted wall in good shape), you may only need the installer. Ask when you send your photos.

The company also works on what you choose. It does not say it sells or supplies wallpaper. The residential page says, "You choose the paper," and the about page says, "We hang the paper you picked." You buy the material from a showroom, a retailer or through your designer, and the installer hangs it.

What materials it hangs

The site lists seven kinds of material, in the same order on the home, residential and commercial pages. The notes in the right-hand column are the company's own descriptions.

A few notes on what these mean for your project:

• Grasscloth and natural fabrics have visible seams by nature. The residential page mentions grasscloth "where the seams are meant to be part of the look." If you expect a seamless finish, talk about it before ordering.
• Hand-screened papers are made in small runs and can vary slightly between batches, which is one reason installers check rolls before hanging.
• Vinyl is the material the company suggests for high-traffic or damp areas such as halls and baths.
• Peel and stick is usually sold as a DIY product. The company lists it as something it will hang for you, with the aim that "the seams still disappear."

Residential wallpaper installation

The residential page says "Most of our work is residential: a powder room, a dining room, a bedroom wall, sometimes a whole floor." It describes how it behaves in a home people are living in: "We turn up when we said we would, cover the floors and the furniture, hang the paper, and take the scrap out with us."

The page also says it will give an honest view on the paper before you buy it: "We'll tell you honestly whether the repeat works on that wall before it's ordered, and how many rolls it actually takes once the drop match and the waste are in the number." That matters because a common mistake with wallpaper is under-ordering. A large pattern repeat can use much more paper than the square footage suggests, and a second order may come from a different print batch.

The rooms it lists, with its own notes:

• Powder rooms and baths. "The room people notice." Small enough for a bold paper, but "unforgiving about seams," since every seam is at eye level.
• Bedrooms. "Behind the bed, or all four walls." Quiet textures and soft repeats, hung around furniture that stays in the room and is covered while the crew works.
• Dining rooms and sitting rooms. Chinoiserie, scenics and hand-screened papers, set above panelling or wainscot "so the pattern lands where the eye expects it."
• Halls, stairs and libraries. Long runs where "the repeat has to stay honest around every corner and doorway," and grasscloth where the seams are part of the look.

The residential gallery shows 55 projects at the time of checking. Examples from the captions: a Chinoiserie floral in a paneled sitting room, a navy floral above panelling in a powder room, deep navy grasscloth in a home library, a gold-leaf texture above wainscot in a dining room, slate grasscloth behind a primary-bedroom headboard, a trailing-vine paper in a double-vanity bathroom, a linen-texture wallcovering up a two-story stair wall, and ceiling work, including a landscape ceiling mural over a waterfront dining room and a painted-effect ceiling above a curved stair hall.

Commercial wallcovering installation

The commercial page says the company installs "alongside the residential work" for "general contractors, designers, architects and property managers" across New York and New Jersey. The approach is built around drawings and schedules: "Send the finish schedule and the drawings. You get a takeoff that accounts for the repeat, the drop match and the waste, an install window we can actually hold, and a punch list closed out rather than handed back."

It lists four sectors:

The about page describes what each kind of commercial client gets. Designers and architects, it says, get an installer who will flag a problem, such as a repeat that won't work on a wall or a wall the goods won't hold to, "before it becomes a change order." General contractors and property managers get "a sub who reads the finish schedule, shows up in the window they were given, and closes out the punch list."

The commercial gallery shows 62 projects at the time of checking, including a line-drawn skyline on a backlit feature wall, a moss-and-stone mural in a glass-walled office, book-matched stone-effect panels in a cove-lit lounge, a cream basketweave wallcovering across a boardroom wall, a dark textile wallcovering in a guest corridor, a photographic dog mural above a reception counter and a dark gradient wallcovering wrapping an office column.

For contractors, the main practical point is that certificates of insurance are available on request, according to the contact page. The site does not say whether the company works on union jobs, prevailing-wage projects or public work; ask if that applies.

Murals and custom work

Murals get their own card on the home page: "Panel-numbered scenics and full-wall digital murals. We plan the seams and the drops before the first strip goes up, so the image lands where it was drawn."

A mural is different from a repeating wallpaper. It is printed as a single image split into numbered panels, so the panels have to go up in a fixed order, and the layout has to place the key parts of the picture (a horizon, a tree, a figure) where they should sit on your wall, clear of doors, outlets and corners. The about page says the company plans "the starting point, the kill point and the panel sequence on murals before anything is cut."

The gallery tags 53 of its 117 projects as murals and custom work. Captions include a scenic mural off an open kitchen, a botanical mural behind a bed, a painted garden scenic in a marble bathroom, a topographic line mural in a residential corridor, a cherry blossom mural wrapping a pantry alcove, a palm silhouette mural set over brick, an alcohol-ink mural in an accessible restroom and a mid-century geometric mural in an open office. The contact form has its own "Mural / custom" project type.

What the gallery shows

The gallery page, titled "Walls we've finished," is the most detailed part of the site. It shows 117 projects and lets you filter by Commercial (62), Residential (55) and Murals and custom (53). Some projects carry more than one tag, so the filter counts add up to more than 117. The page loads 24 at a time with a "Show 24 more" button.

Captions are short and descriptive, which makes the gallery useful for planning. You can search it for your own situation: a powder room with panelling, a stair hall, a ceiling, a column, a corridor. If you see something close to your project, mention it when you ask for a quote. The gallery page closes with "Something similar in mind? Send us the wall."

The gallery does not name clients, addresses or designers, and it does not give dates or prices for individual jobs.

Where it works, and its hours

The contact page gives the fullest version of the service area: New York and New Jersey, specifically the five boroughs, Westchester, Long Island and statewide New Jersey. The home page describes the same area as "Five boroughs and statewide NJ." If you are in upstate New York, Connecticut or Pennsylvania, the site does not list your area, so ask before you send a full brief.

Hours are Monday to Friday, 7am to 5pm, on every page. The site does not mention weekend or evening work. For commercial jobs that need off-hours installation (a restaurant or office that can't close during the day), ask directly.

There is no showroom or published office address. Contact is by text, call, email or the website form.

How much does it cost?

Incentive Wallcovering does not publish prices, rates or minimums. Every job is quoted individually. The about page explains how the number is built: "Off the room or off the drawings, plus the pattern repeat, the drop match and the waste. You get a number that accounts for what the job actually consumes, not the roll count on the spec sheet."

The material is a separate cost. Because the company hangs the paper you pick, you buy the wallcovering yourself or through your designer. The installer's quote covers the installation work.

Based on what the site says it looks at, these are the things that will move your price:

• Wall area. The width and height of each wall. Tall walls, stairwells and ceilings need more setup than a single accent wall.
• The material. Grasscloth, silk, hand-screened paper, murals and acoustic panels each need different handling. The company asks for "a sample of the material, or the name and pattern number."
• Pattern repeat and drop match. Larger repeats and drop matches create more waste and take longer to lay out.
• Room details. Panelling, wainscot, doors, windows, outlets and corners all need cutting around.
• Wall condition. Repair, skimming and stripping are outside the company's scope. If your wall needs them, budget separately for a painter.
• Location and timing. The site asks where the job is and when you'd like it done.

The site does not say anything about deposits, payment terms, accepted payment methods or financing. Ask about these when you get your quote.

How to get a quote: what to send

The site asks for the same five things on the home, residential, commercial and contact pages, under headings such as "For the quickest quote, send us":

1. A sample of the material, or the name and pattern number
2. The wall dimensions: width and height of each wall
3. Photos of the wall as it stands today
4. Where the job is
5. When you'd like it done

Texting is the recommended route. The contact page says "Texting is the quickest way to reach us, and photos come straight through," and the footer calls a text the "fastest reply." The number is (929) 561-4726 for both calls and texts.

The web form asks for your name and a description of the job (both required), plus email, phone, project location, project type (Residential, Commercial, Mural / custom, or Not sure yet), the material, wall dimensions and time frame. The form cannot take attachments, so the site asks you to text photos or email them to incentivewallcovering@yahoo.com. The privacy policy says at least one of email or phone is required.

For commercial work, the commercial page asks for the finish schedule and the drawings, and its button reads "Send drawings for a takeoff."

How a job runs, step by step

The about page sets out five steps under the heading "Five steps, and none of them get skipped."

1. Look at the wall. "Before we look at the paper we look at what it's going onto." If the wall needs patching, skimming or an old covering removed, the company says it will tell you that is a painter's job.
2. Measure and price. From the room or from drawings, including the pattern repeat, the drop match and the waste.
3. Prime. "Wallcovering primer, not paint." The site calls this "the step that decides whether the seams are still closed in two years," and "the step most often cut."
4. Plan the layout, then hang. "Where the first strip lands sets every seam after it." On murals, the starting point, kill point and panel sequence are planned before anything is cut.
5. Walk it with you. A final check of seams, corners, cutouts and outlet trims. The crew cleans up, takes the scrap away and closes out anything outstanding "rather than leaving it for someone else to chase."

In a home, the site says floors are covered, furniture is protected and "everything tidied at the end of the day." For a single room, the residential page describes the visit simply: turn up on time, cover, hang, take the scrap.

The site does not say how long a typical job takes. Ask for an estimate of days on site with your quote, and whether the crew needs the room empty or can work around furniture (the bedroom section says furniture can stay and gets covered).

Insurance, warranties and policies

• Insurance. The company says it is insured, and the contact page offers certificates of insurance on request for general contractors and property managers.
• License number. No license or registration number is published on the site. Some cities and states require registration for home improvement work; if that applies where you live, ask for the number and check it with the issuing agency.
• Warranty or guarantee. Not published. Ask whether the company stands behind its seams and adhesion, for how long, and what would void it (for example, damp walls or a substrate it flagged).
• Cancellation and rescheduling. Not published.
• Payment. Deposits, payment methods and terms are not published.
• Privacy. The privacy policy (last updated October 6, 2026) says form details are used to reply, price the job and schedule the work; that the company does not sell or rent personal information; and that the site does not use analytics, advertising or tracking cookies. You can ask to see, correct or delete what you sent.

How it compares with other options

There are several ways to get wallpaper on a wall. This table compares the general types of option. It does not refer to any particular company.

Who it suits, and who should look elsewhere

Questions to ask before you hire

1. Who will be on site, and how long has the installer been hanging wallcovering?
2. Does my wall need any prep before you can hang on it? If so, do you know a painter you work with?
3. How many rolls should I order for this pattern and these walls, allowing for the repeat and waste?
4. What does the quote include, and what isn't included (primer, adhesive, removal of scrap, furniture moving)?
5. How many days will the job take, and can the room stay furnished?
6. Do you need a deposit? What payment methods do you accept?
7. Can you send a certificate of insurance? Is there a license or registration number that applies where I live?
8. Do you stand behind the installation, and for how long?
9. For murals: will you plan the panel layout with me before you start?
10. For commercial work: what install window can you hold, and how do you handle the punch list?

How to get started

1. Pick your material, or get the name and pattern number from your designer.
2. Measure the width and height of each wall, and take photos of the walls as they are now.
3. Text the photos, measurements, location and timing to (929) 561-4726, or use the contact form and email the photos to incentivewallcovering@yahoo.com.
4. For commercial jobs, send the finish schedule and drawings for a takeoff.
5. Browse the gallery and mention any project that looks like yours.

Visit Incentive Wallcovering

Wallcovering terms you'll see on the site

• Wallcovering: the trade term for anything hung on a wall in sheets or panels: paper, vinyl, fabric, grasscloth, murals, felt and similar.
• Pattern repeat: the vertical distance before a pattern starts again. Larger repeats mean more waste per strip.
• Drop match: how the pattern lines up from one strip to the next. In a straight match it lines up across; in a half-drop or other drop match, each strip is shifted down, which affects how much paper you use.
• Drop: a single length of wallcovering cut to the height of the wall.
• Kill point: the place where the last strip meets the first, where the pattern can't match. Installers put it somewhere it won't be noticed, such as behind a door.
• Panel-numbered mural or scenic: a large image printed across numbered panels that must be hung in order.
• Grasscloth: a wallcovering woven from natural fibers such as grasses, with visible seams and natural color variation.
• Hand-screened paper: paper printed by hand through screens, one color at a time, usually in small batches.
• Wide-width goods: commercial wallcovering made on wider rolls than standard residential paper, common in offices and corridors.
• Wallcovering primer: a primer made for wallpaper, which helps adhesion and makes later removal easier. The site stresses it is "not paint."
• Substrate: the surface the wallcovering goes onto, such as drywall or plaster.
• Skim coat: a thin layer of joint compound spread over a wall to smooth it.
• Takeoff: a quantity estimate worked out from drawings.
• Finish schedule: the part of a project's drawings that lists which finish goes in which room.
• Punch list: the list of small items to fix or finish at the end of a project.
• Certificate of insurance (COI): a document from an insurer or agent showing a business's coverage and policy dates.

Frequently asked questions

Sources

All pages checked on 22 October 2026.

1. Home page: incentivewallcovering.com
2. Residential: incentivewallcovering.com/residential
3. Commercial: incentivewallcovering.com/commercial
4. Gallery: incentivewallcovering.com/gallery
5. About and process: incentivewallcovering.com/about
6. Contact, service area and credentials: incentivewallcovering.com/contact
7. Privacy policy: incentivewallcovering.com/privacy-policy