Meibocare: Products, Prices and How It Works

What is Meibocare?

Meibocare is a small New Zealand company that designs and sells products people use at home for dry eye. Its legal name is Meibocare Limited, it was founded in 2024, and its office is in Rosedale on Auckland's North Shore. In its own words, it is "a New Zealand eye-care company making at-home treatments for dry eye disease and meibomian gland dysfunction," sold "directly and through New Zealand optometry practices."

The name comes from the meibomian glands, the small oil glands along the edges of the eyelids. The company explains that these glands make the oily layer that slows tear evaporation, and that when the oil thickens or the gland openings block, the tear film breaks up quickly. That problem, meibomian gland dysfunction or MGD, is what most of its products are built around.

The company's starting point, as it tells it, is the warm compress. Warm compresses are standard first-line advice for MGD, but the company says a flannel or a microwaved bead mask holds useful heat for only a minute or two before it cools. Its founding idea was a heat source that stays at a steady temperature for the whole session, plus the eyelid-cleaning and nutrition steps that usually go with it.

Alongside the shop, Meibocare publishes a large free library. Its resources page lists 75 guides in ten sections: dry eye treatment, MGD and heat therapy, eyelid hygiene, Demodex and blepharitis, omega-3 and eye nutrition, screens, dry eye through life, contact lenses, eye surgery and recovery, and styes and chalazions. The company says these pages "are written to be useful whether or not you buy anything from us," and that it writes to New Zealand's Therapeutic and Health Advertising Code.

Is Meibocare the same as the prescription eye drop with a similar name?

No. This is the most common mix-up, and the company addresses it directly on its About page. There is a prescription dry eye drop sold under a similar-sounding name by a large eye-care manufacturer. Meibocare says it is not affiliated with that drop, and that its own products are not prescription medicines. It also says it is unrelated to another eye mask product with a similar name.

The brand is written as one word, Meibocare. The company asks that it not be shortened to "Meibo" (even though its web address is meibo.care), because the short form is what causes the confusion. It also stresses a third point: Meibocare is not a clinic. "We make products. We do not provide eye examinations or clinical care. For that, see an optometrist."

Who owns or runs Meibocare?

The website does not name an owner, director or individual optometrist. What it says is that the products "are developed by practising New Zealand optometrists who see dry eye patients every week," that they "are used and dispensed in optometry practice in Auckland," and that "every clinical statement on this website is reviewed by an optometrist before it is published."

The New Zealand Companies Office lists Meibocare Limited (company number 9278005, NZBN 9429052373770) as a registered New Zealand limited company, incorporated on 26 September 2024, at Suite 104, 119 Apollo Drive, Rosedale, Auckland. Anyone can look up the company's public record, including its directors, on the Companies Office register. The FernMark directory describes Meibocare as "a New Zealand-owned company."

Is Meibocare legit?

People ask this about any young brand that sells online and on Amazon. Here is what can be checked:

• A registered company. We found Meibocare Limited on the New Zealand Companies Office register with the same NZBN the site publishes (9429052373770), the status "Registered," and an address matching the one on the site.
• A government country-of-origin licence. The New Zealand Government's FernMark directory lists Meibocare under licence number 101062 and shows the E-Heated Eye Mask as a licensed product. The site's footer and About page cite the same number.
• A medical device notification. The company says the mask is notified to Medsafe, New Zealand's medicines and medical devices regulator, on its WAND database, reference 240927-WAND-746QNT. WAND notification is a listing requirement for devices supplied in New Zealand; it is not a product approval or an endorsement.
• A registered clinical trial. The company says the mask is the test device in a randomised trial run by the University of Auckland, registered with the Australian New Zealand Clinical Trials Registry as ACTRN12625000997459. It is clear that the trial has not reported results (more below).
• Registered trademarks. The company says Meibocare is a registered trademark in New Zealand, Australia, the United Kingdom and the European Union.
• Named manufacturer and origin. It says exactly where each product is made: the three non-device products in Auckland by a named contract manufacturer, and the mask designed in New Zealand and made in China.
• Clinic stockists. Two Auckland optometry clinics, one of them the University of Auckland's teaching clinic, are listed as authorised retailers.
• A careful claims policy. The site says it does not describe its products as clinically proven, and invites readers to report any statement they think is wrong.

The site does not display star ratings or review counts of its own, so we have none to report. If outside reviews matter to you, the Amazon listings the company links to carry buyer reviews.

What does Meibocare sell?

Four products and two bundles. Prices are in New Zealand dollars as published on 19 October 2026.

Items marked "Sold out" showed that label on the meibo.care product pages when we checked. Several product pages also carry a "Buy on Amazon" button.

The E-Heated Eye Mask in detail

The mask is Meibocare's main product. The company describes it as "an electrically heated eye mask developed by optometrists and tested in New Zealand optometry practice," built to hold a steady temperature for the whole session instead of cooling in the first couple of minutes the way a cloth or bead compress does.

The reasoning the company gives. It explains that meibomian oil is close to solid at room temperature and flows once the eyelid reaches roughly 40 °C, measured at the eyelid rather than at the compress. The mask targets 42 °C at the eyelid on the recommended setting and timer. The product page cites research in which a flannel left in place without reheating brought the inner lid to only 38.8 °C after four minutes.

How the company says to use it. Place it on closed eyes for around ten minutes, once or twice a day while symptoms are active, then several times a week for maintenance. Straight after, gently express (press along) the lid margin while the oil is still soft, then clean the lid margin. The company stresses the order, "heat, then express, then clean," and says reversing it is the most common reason a home routine fails. For a stye or chalazion it says the same routine applies, over a longer period for a chalazion.

Cautions on the product page. Remove contact lenses before use. If you have had eye surgery or have glaucoma, check with your surgeon or optometrist first, because the company notes heat is recommended after some procedures and avoided after others.

Who the company says it is for: people with evaporative dry eye, MGD, blepharitis, recurrent styes or chalazions, anyone whose optometrist has recommended warm compress therapy, and heavy screen users as an end-of-day step.

LidBoost+ castor oil

LidBoost+ is a 10 ml bottle of castor oil for the eyelid margin, with nothing else in it. The company describes it as "100% pharmaceutical-grade, cold-pressed, hexane-free castor oil." Cold-pressed, it explains, means the oil is extracted mechanically without heat or chemical solvents, which it considers important for something applied nightly near the eye.

The company positions lid hygiene as the step people most often skip. It explains that the lid margin is where the oil glands open and where debris and Demodex mites (tiny mites that live in lash follicles) collect. It cites a 2025 University of Auckland laboratory study on castor oil and Demodex, and says lid care has to continue for months rather than weeks.

How the company says to use it: at night, after cleansing and after any heat treatment, apply a small amount along the lash line with a clean fingertip or cotton bud. Do not put it in the eye. The specification lists it as suited to blepharitis, Demodex and general lid hygiene.

LipidBoost+ and InflamBoost+ supplements

Both supplements are made in Auckland by Zealand Health Manufacturing. The company says the facility operates to HACCP standards certified by New Zealand's Ministry for Primary Industries and uses temperature-, humidity- and pressure-controlled cleanrooms.

LipidBoost+ is a mercury-free omega-3 fish oil. The company says it uses a concentrated fish oil ingredient containing at least 65% omega-3, with 300 mg EPA and 200 mg DHA per capsule. The recommended daily dose of three capsules gives 900 mg EPA and 600 mg DHA. A bottle holds 60 capsules. The company is direct that it "is not a lubricant and it does not add moisture" and that any change is slow: it says to judge it over three months of consistent use. Its product page says to speak to a doctor if you take anticoagulants or are due for surgery, and to check with a midwife or doctor if pregnant or breastfeeding.

InflamBoost+ is a curcumin extract (the active compound in turmeric) combined with piperine from black pepper, which the company includes because curcumin on its own is poorly absorbed. A bottle holds 60 capsules. The company presents it as a companion to omega-3 and to heat and lid care, not a replacement, and says to judge it over weeks to months. Its product page warns that curcumin can affect bleeding time and may interact with anticoagulants, some diabetes medicines and acid reducers, and says to check with your doctor if you take regular medication or are pregnant or breastfeeding.

Both supplements were marked sold out on meibo.care when we checked.

The two packages

Meibocare sells two bundles built around a three-month routine:

• Dry Eye Starter Package (NZ$455): one E-Heated Eye Mask, one 10 ml LidBoost+ and nine bottles of LipidBoost+ (60 capsules each). The company describes it as the way to start heat, lid hygiene and nutrition together, judged over three months. The 12-month warranty covers the mask.
• 3-Month Dry Eye Treatment Package (NZ$350): nine bottles of LipidBoost+ and one LidBoost+, for people who already own the mask. The company calls it maintenance: heat several times a week instead of daily, lid care daily, omega-3 ongoing.

Neither package includes InflamBoost+. Both were marked sold out when we checked. The company's view, stated on the packages page, is that dry eye "rarely responds to one change alone," which is why it bundles the steps. Before buying a bundle, compare its price against the single-item prices in the table above.

How much does Meibocare cost?

These are the prices on meibo.care on 19 October 2026, in New Zealand dollars. The store's base currency is NZD; a country selector shows prices for Australia, Canada, several European countries, the United Kingdom and the United States in local currency.

What else to budget for. The store's terms say posted prices do not include taxes, shipping, handling, customs or import charges unless stated, and that the price charged is the one on your order confirmation. A shipping-cost table is not published; the cart says shipping is calculated at checkout. Prices on Amazon or in clinics may differ from the website, which the terms also note.

Insurance and financing. The site does not mention health insurance, health savings accounts or financing. These are consumer products bought at retail.

Paying. The store's checkout badges show Visa, Mastercard, American Express, UnionPay, Apple Pay, Google Pay and Shop Pay.

How the company frames cost. Its guide on dry eye treatment costs (indicative New Zealand figures) puts home care as the cheapest tier: a heated mask is a one-off item lasting years, lid cleansers and supplements are smaller ongoing costs. It contrasts that with an optometrist's dry eye assessment (typically in the low hundreds of dollars) and in-clinic procedures, which it says run into the hundreds per session and usually need a course. It advises asking any clinic for a written quote, the expected number of sessions and the yearly maintenance cost before committing.

Where can you buy it, and where does it ship?

Online, direct. meibo.care, which ships from New Zealand. The authorised retailers page lists direct shipping to New Zealand, Australia, the United Kingdom, France, Germany and the Netherlands. If you are elsewhere, check at checkout or ask the company.

Amazon. The company says Meibocare is sold on Amazon in markets including the United States, Canada, the United Kingdom, Europe and Australia. Orders placed on Amazon are handled through your Amazon account for delivery and refunds; product questions can still go to Meibocare.

In person (New Zealand). Two authorised retailers are listed:

• NVISION Eyecare, Rosedale, Auckland: an independent optometry practice. Suite 104, Level 1, Apollo Health & Wellness Centre, 119 Apollo Drive, Rosedale, Auckland 0632. Phone 09 475 5548.
• University of Auckland Optometry Clinic, Grafton, Auckland: the teaching clinic of the university's School of Optometry and Vision Science; appointments required. Building 505, Level 3, 85 Park Road, Grafton, Auckland 1023. Phone 09 923 9909.

The company says buying from its site or an authorised retailer "is the only way we can guarantee what you receive and support it afterwards." Optometrists, pharmacies and clinics that want to stock the range can contact it through the contact form.

How the routine works, step by step

Meibocare's product pages and packages page describe one routine. This is the company's description of how its products are meant to be used together, not a treatment plan for you.

1. Get an examination first if you can. The company says it "makes products, not diagnoses," and recommends seeing an optometrist before starting, because dry eye has several causes.
2. Heat. Put the E-Heated Eye Mask on closed eyes (contact lenses out) for about ten minutes on the recommended setting.
3. Express. Straight afterwards, gently massage along the lids while the oil is still soft.
4. Clean. Clean the lid margin, then at night apply a small amount of LidBoost+ along the lash line, not into the eye.
5. Supplement. Take LipidBoost+ daily (and InflamBoost+ if you use it), following the label.
6. Give it time. The company says to judge the supplements over about three months and a home routine over eight to twelve weeks of doing it correctly.
7. Step down to maintenance. Once things settle, the company describes heat several times a week, daily lid care and ongoing omega-3.
8. Know when to stop and get checked. See when to see an optometrist below.

The company also publishes a morning-and-night routine page and a guide to common routine mistakes on its site.

Clinical trial and regulatory status

Meibocare keeps a dedicated "Clinical Development and Evidence" page. The main points, as the company states them:

• Registered trial. The mask is the test device in a randomised trial sponsored by the University of Auckland, "Electronic versus microwave-heated eye masks for meibomian gland dysfunction" (ANZCTR ACTRN12625000997459). It compares the Meibocare mask with a conventional microwave-heated bead mask in 44 participants with MGD over six weeks, with tear film lipid layer grade as the primary outcome.
• No results yet. "The trial is registered and its results have not yet been published." The company says it will report the findings "whatever they show" and makes no claim about the outcome until then.
• Earlier testing. Before the trial, the mask was tested in private optometry practice in New Zealand. The company says that "was not a controlled clinical study, and we do not describe our products as clinically proven."
• Medsafe. The mask is notified to Medsafe on the WAND database, reference 240927-WAND-746QNT.
• Other markets. The company's guidance for AI assistants on its site states the mask holds no Australian ARTG, European CE, UK UKCA or US FDA registration.
• How claims are made. The company says it writes to the New Zealand Advertising Standards Authority's Therapeutic and Health Advertising Code, holds evidence for its claims, cites its research, and says so where evidence rests on clinical experience.

The company also lists the published research its content leans on, including studies on warm compress temperature, a 2025 ex vivo (laboratory) study of castor oil against Demodex, and a study of oral curcumin in dry eye disease. We have not assessed that research; this guide only reports what the company says about it.

Warranty, returns and exchanges

• Mask warranty. One year from the date of original purchase, against defects in materials and workmanship under normal use.
• What a warranty claim gets you. If a manufacturing defect is confirmed, Meibocare provides a one-time exchange for a new or refurbished unit of the same model. The policy says it does not offer cash refunds or repairs under the manufacturing warranty.
• What is not covered. Drops, spills and breakage; use outside the instructions; normal wear and tear, battery degradation or cosmetic aging; and products altered by unauthorised parties.
• How to claim. Email info@meibo.care with proof of purchase (invoice or order confirmation) and a short description or photo of the defect. You may have to pay the shipping cost of returning the faulty unit.
• Damaged or wrong items. Inspect your order on arrival and contact the company straight away if anything is defective, damaged or wrong.
• Exchanges. The policy says the fastest route is to return the item and, once the return is accepted, place a separate order for the new item.
• Change of mind. The published policy does not spell out change-of-mind returns or a returns window. Ask before you order if that matters to you.
• Amazon orders follow Amazon's own delivery and refund process.

When to see an optometrist instead

Meibocare is unusually direct that its products are not a substitute for an eye examination. Its "Home Care vs Seeing an Optometrist" guide lists signs it says need same-day care rather than home treatment:

• Pain in the eye itself, as distinct from the eyelid
• Marked light sensitivity
• Visible discharge, especially thick or coloured
• Any change in vision that does not clear with a blink
• Redness spreading from the lid to the cheek or brow, or an eye swelling shut
• Sudden onset after an injury or a foreign body; pain on moving the eye

It suggests booking an appointment if eight to twelve weeks of a correct routine has produced no change, if symptoms are constant (especially with a dry mouth or joint symptoms), for three or more styes or chalazions in a year, for a lid lump that recurs in the same place or any lash loss, before eye surgery, or if your use of drops keeps rising. It also notes that people tend to leave it too long rather than go too early.

How it compares with other options

A general picture of where at-home products like Meibocare's sit among the ways people deal with dry eye. Costs are indicative, based on the company's own New Zealand cost guide where noted.

Who it suits, and who should look elsewhere

Questions to ask before you buy

1. Is my dry eye mainly evaporative or MGD-related, and has an optometrist suggested heat therapy for me?
2. Is the heated mask suitable for me if I have glaucoma or have had eye surgery? (Ask your surgeon or optometrist.)
3. Do any supplements interact with my medicines, especially blood thinners, diabetes medicines or acid reducers? (Ask your doctor or pharmacist.)
4. Does Meibocare ship to my country directly, and what will shipping, tax and import charges add?
5. Is the item I want in stock, and when will sold-out supplements and packages be back?
6. What is the returns position if I change my mind, as opposed to a warranty defect?
7. How does the package price compare with buying the same items separately today?

How to get started

1. If you haven't had your eyes checked for dry eye, book with an optometrist first. The company recommends this too.
2. Read the About page and the clinical development and evidence page to see how the products are made and regulated.
3. Choose a product: the E-Heated Eye Mask, LidBoost+, or the packages.
4. In Auckland, you can buy in person from one of the authorised retailers.
5. Questions about products, orders or stocking the range go to info@meibo.care or the contact form. Include your order number if you're writing about a purchase.

Visit Meibocare

Terms you'll see on the site

• Meibomian glands: oil glands along the eyelid edges that produce the oily outer layer of the tear film.
• MGD (meibomian gland dysfunction): when those glands block or produce poor-quality oil.
• Evaporative dry eye: dry eye where tears evaporate too quickly, as opposed to too few tears being made (aqueous deficient dry eye).
• Tear film: the thin layered film of oil, water and mucus covering the eye's surface.
• Lid margin: the edge of the eyelid where the lashes grow and the oil glands open.
• Expression: gentle pressure or massage along the lids to help softened oil flow out of the glands.
• Blepharitis: inflammation of the eyelid margins.
• Demodex: tiny mites that live in lash follicles; the company notes nearly everyone has them and problems relate to their numbers.
• Chalazion / stye: lumps on the eyelid; a stye is usually a painful infected gland, a chalazion a blocked one.
• EPA and DHA: the two main omega-3 fatty acids in fish oil.
• WAND: Medsafe's Web Assisted Notification of Devices database, where medical devices supplied in New Zealand are notified.
• FernMark: the New Zealand Government's licensed country-of-origin mark.
• ANZCTR: the Australian New Zealand Clinical Trials Registry.

Frequently asked questions

Sources

All pages checked on 19 October 2026.

1. Meibocare, home page: meibo.care
2. About Meibocare: meibo.care/pages/about
3. Clinical development and evidence: meibo.care/pages/clinical-evidence
4. Contact: meibo.care/pages/contact
5. Authorised retailers: meibo.care/pages/authorised-retailers
6. Product pages: E-Heated Eye Mask, LidBoost+, LipidBoost+, InflamBoost+, Dry Eye Starter Package, 3-Month Dry Eye Treatment Package
7. Dry eye packages: meibo.care/collections/dry-eye-packages
8. Refund policy: meibo.care/policies/refund-policy
9. Terms of service: meibo.care/policies/terms-of-service
10. Guidance for AI agents: meibo.care/agents.md
11. Resources library: meibo.care/pages/resources
12. How much does dry eye treatment cost?: meibo.care/pages/dry-eye-treatment-cost
13. Home care vs seeing an optometrist: meibo.care/pages/when-to-see-an-optometrist-dry-eye
14. New Zealand Companies Office register, search for Meibocare: app.companiesoffice.govt.nz
15. FernMark licensee directory, licence 101062: fernmark.nzstory.govt.nz/brands/101062