High School Website Design + SEO

Websites for public and private high schools, built for students who use the site every day, parents planning for graduation, and the colleges and alumni who need your records.

We grow your business with

CROturn traffic into leads
SEOrank & get found
GEOwin generative search
AEOget cited by AI answers

Overview

At a high school, students are the main audience, and they're planning for what comes next

High school students use the site more than any other group. They check bell schedules, athletic schedules, club pages, the course catalog, scholarship deadlines and counseling announcements, nearly always on a phone. If the information is buried in PDFs or posted only on social media, they miss it, and so do their parents.

Parents and students also make bigger decisions here: which courses to take, which pathway or program to choose, how dual enrollment or career and technical education works, and how to prepare for college or work. A website with a clear course catalog, graduation requirements and a well-organized counseling section helps families plan years ahead instead of scrambling in senior year.

A high school site also has audiences outside the school: colleges reading your school profile, alumni requesting transcripts, and families comparing programs if you're a private, magnet or choice school. Each needs a clear path.

Get started

Get a high school website proposal in 24 hours

Tell us about your business and your site. We'll review it and email a tailored plan and quote within the next 24 hours.

What makes this hard

What makes a high school website different

More audiences, more programs and more deadlines than any other level of school, with students who expect pages to work like apps.

The course catalog is a planning tool
Students and parents use the course catalog to plan four years. As a searchable web page with prerequisites and pathways, it works far better than a long PDF.
Counseling has deadlines
College applications, scholarships, testing dates and financial aid nights all run on deadlines. A counseling section with a current calendar keeps seniors from missing them.
Athletics and activities drive traffic
Game schedules, scores, tryouts and club meetings are among the most-visited pages. Coaches and advisors need to update them easily.
Alumni need records
Former students need transcripts and verification for jobs and college. A clear page on how to request records saves your office repeated calls.
Programs need their own pages
Career pathways, AP or IB programs, dual enrollment and special programs each need a page that explains who they're for and how to join.
Public schools carry Title II duties
Public high schools fall under the ADA Title II web rule, which names WCAG 2.1 AA. Dates depend on the district's population, per the Justice Department's fact sheet.

How we work

How we build a high school site students and families use

We organize the site around what students and families plan: courses, pathways, counseling, college and career, activities and athletics. The course catalog becomes structured web pages with prerequisites and pathways. The counseling section gets its own calendar and grade-by-grade checklists, so a ninth grader's family sees what matters now and what comes later.

We make it easy for coaches, advisors and counselors to update their own sections, and we test every page on phones, because that's where students are. Accessibility is built into templates and tested to WCAG 2.1 AA. Our WCAG services cover ongoing checks.

For private, magnet and choice high schools, we add the admissions side: program pages, open houses and local search, plus clear facts for AI assistants through answer engine optimization, because families comparing high schools ask them too.

What's included

What we handle

Design, build and care for public and private high schools.

A searchable course catalog with prerequisites, pathways and graduation requirements
A counseling and college and career section with its own calendar and grade-by-grade checklists
Athletics and activities pages that coaches and advisors can update
Program pages for pathways, AP or IB, dual enrollment and special programs
A school profile page for colleges and a transcript request page for alumni
Mobile-first design tested on the phones students actually use
Accessible templates tested to WCAG 2.1 AA, with a photo consent process
For private and choice schools: admissions pages, open houses and local SEO

The process

How the work runs

Four stages, timed around your course registration and college application seasons.

Listen
We talk with counselors, coaches, office staff and students about what they look for and can't find.
Plan the pages
We plan the catalog, counseling, programs and activities sections, and who owns each one.
Build and test
We build the site and test it for accessibility and on students' phones.
Train and support
We train editors and support the site through registration and application seasons.

What clients say

Businesses grow with eSEOspace

★★★★★

“Since beginning work with Irina and her staff at eSEOspace our internet activity has really begun to lift off. We had lots of issues with our site and the site was built several years ago. Irina found the problems, created a plan to fix them, and has since been implementing the plan to drive traffic to our site. Give them a call — they are a great company to work with!”

Brad SneedJayComp Development · Trustpilot

★★★★★
“After quickly exiting a previous marketing contract and needing to hit the ground running, the swift and capable onboarding with eSEOspace was exactly what we needed. Six months in, it's been a completely different experience. Irina and her team bring a level of attention to detail and consistency that you rarely find. As someone with over 15 years of marketing experience, I'm not easy to impress — what sets them apart is that they genuinely listen. It feels like a partnership, not a vendor relationship. eSEOspa…”
Ashley MurrayMarketing Leader · Trustpilot
★★★★★
“We have had an outstanding experience working with Ben Gunther, Project Manager at eSEOspace. From day one, the team has been incredibly patient, educational, and supportive. They created a gorgeous Shopify store for our company that is both professional and perfectly on trend. I genuinely do not have one negative thing to say. I would absolutely work with them again and highly recommend eSEOspace.”
SarahShopify store owner · Trustpilot

5.0 ★ average across 92 client reviews on Google, Trustpilot, Clutch & DesignRush. Read them all

Project Managers who will work with you on your project!

Irina S.
Benjamin G.
David G.
Jeanette M.
Mark S.
Maryna P.

FAQ

Questions high schools ask us

Can our course catalog be on the website instead of a PDF?

Yes, and it's usually much more useful that way. We turn it into searchable pages with prerequisites, pathways and requirements, which are easier to update and work for screen readers.

How do we keep athletics pages current?

By letting coaches update their own team pages within a simple template, or by connecting a scheduling tool you already use.

What should the counseling section include?

A calendar of deadlines, grade-by-grade checklists, scholarship listings, testing information, the school profile and how to request transcripts and letters.

Does a private high school need SEO?

Yes. Families comparing high schools search by area and program, and increasingly ask AI assistants. Program pages, open house pages and local search help you show up.

Is our high school covered by the ADA Title II web rule?

Public high schools are, through their district. Private schools are not covered by Title II, but we build to WCAG 2.1 AA for every school.

What does it cost?

Our pricing page lists our monthly SEO plans and lets you estimate a custom website. Request a proposal above for a quote based on your school's size and goals.