Public School Website Design + SEO

Websites for individual public, charter and magnet schools, built so families get daily answers fast, in their language, and so the school's pages meet the accessibility rules that apply to public education.

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Overview

A public school website is a front office that never closes

Most families at a neighborhood public school didn't choose it from a list. They were assigned by address, and they use the website the way they'd use the front desk: to report an absence, check the bell schedule, find the supply list, see whether school is closed, or reach a teacher. Every one of those questions the site can't answer becomes a phone call to an office that's already stretched.

That makes the school's site a service, not a brochure. The test is simple: can a parent on a phone, possibly reading in their second language, find today's answer in under a minute? A clear site structure, plain language, a working calendar and real translation do more for a public school than any amount of design polish.

Charter, magnet and choice schools have a second job, because they do recruit. They need the admissions side too: what makes the program different, how the lottery or application works, and the dates that matter. This page covers both, for a single school. If you run many schools, see our school district page.

Get started

Get a public school website proposal in 24 hours

Tell us about your business and your site. We'll review it and email a tailored plan and quote within the next 24 hours.

What makes this hard

What makes a public school website hard

A public school site carries legal obligations, serves every family in the attendance zone, and usually lives inside a district's system with rules of its own.

The ADA Title II web rule applies
The Justice Department's 2024 rule requires public entities' websites to meet WCAG 2.1 AA. After an April 2026 extension, the dates are April 26, 2027 for entities of 50,000 people or more and April 26, 2028 for smaller ones, per the Justice Department's fact sheet.
Your district sets the date
School districts are not special districts under the rule. A city or county school district counts that city's or county's population, and an independent district uses Census SAIPE estimates, as the DOJ's small entity compliance guide explains.
Families speak many languages
Closures, enrollment steps and safety notices have to reach every family. Translation needs a plan for which pages are translated by people, which by machine, and who checks them.
You may not own the platform
Many schools publish inside a district content system with fixed templates. Good work often means making the most of those templates, not replacing them.
PDFs are where accessibility fails
Supply lists, newsletters and forms are often scanned PDFs that screen readers can't read. Turning the important ones into web pages is usually cheaper than fixing them every year.
Student photos need consent
Under FERPA, a school must give notice of what it treats as directory information, and families can opt out, as 34 CFR 99.37 sets out. Publishing has to check those opt-outs first.

How we work

How we build a public school site families can rely on

We start by listening to the front office. The calls and emails they answer every week tell us which pages families can't find, and those become the top of the site: attendance, schedules, calendar, transportation, meals, enrollment and contacts. Each date or policy lives in one place, so the newsletter, the homepage and the calendar can't disagree.

Accessibility is designed in, then tested. We build to WCAG 2.1 AA, test with a keyboard and screen reader, and give staff simple templates for the documents they publish most. Our page on the ADA Title II deadline explains the rule, and our accessibility audit is often the right first step if a redesign isn't due yet.

For charter, magnet and choice schools, we add the admissions path and the search work that goes with it: local search, a complete Google Business Profile, and program pages that answer the questions families ask before applying.

What's included

What we handle

Design, build and care for a single public, charter or magnet school, inside or outside a district platform.

Quick links to what families need most: attendance, calendar, bell schedule, transportation, meals and contacts
A single calendar and contact list that feeds every page where dates and names appear
Translation planning, with human review for closures, enrollment and safety information
Accessible templates tested to WCAG 2.1 AA, plus a review of your most-used PDFs
Staff directory and teacher pages that are easy to keep current each August
Clear links to your parent portal, learning platform and meal payment system
For choice schools: program pages, lottery or application steps and open house sign-ups
Editor training and a simple publishing checklist that includes photo consent

The process

How the work runs

Four stages, built around the people who answer your phone and the families who call it.

Listen to the office
We review the questions families ask most, how the current site is used, and what the district platform allows.
Plan the pages
We decide what goes at the top, what becomes a web page instead of a PDF, and who owns each piece of content.
Build and test
We build or rework the site, move what is worth keeping, and test accessibility and translation before launch.
Train and support
We train your editors and stay on to keep the site current, accessible and easy to find.

What clients say

Businesses grow with eSEOspace

★★★★★
“Since beginning work with Irina and her staff at eSEOspace our internet activity has really begun to lift off. We had lots of issues with our site and the site was built several years ago. Irina found the problems, created a plan to fix them, and has since been implementing the plan to drive traffic to our site. Give them a call — they are a great company to work with!”
Brad SneedJayComp Development · Trustpilot
★★★★★
“After quickly exiting a previous marketing contract and needing to hit the ground running, the swift and capable onboarding with eSEOspace was exactly what we needed. Six months in, it's been a completely different experience. Irina and her team bring a level of attention to detail and consistency that you rarely find. As someone with over 15 years of marketing experience, I'm not easy to impress — what sets them apart is that they genuinely listen. It feels like a partnership, not a vendor relationship. eSEOspa…”
Ashley MurrayMarketing Leader · Trustpilot
★★★★★
“We have had an outstanding experience working with Ben Gunther, Project Manager at eSEOspace. From day one, the team has been incredibly patient, educational, and supportive. They created a gorgeous Shopify store for our company that is both professional and perfectly on trend. I genuinely do not have one negative thing to say. I would absolutely work with them again and highly recommend eSEOspace.”
SarahShopify store owner · Trustpilot

5.0 ★ average across 92 client reviews on Google, Trustpilot, Clutch & DesignRush. Read them all

Project Managers who will work with you on your project!

Irina S.
Benjamin G.
David G.
Jeanette M.
Mark S.
Maryna P.

FAQ

Questions public schools ask us

Our district controls the website platform. Can you still help?

Often, yes. We can work within the district's templates, improve your school's content and structure, and help your district meet its accessibility obligations. If the district is planning a new platform, see our district page.

When do public schools have to meet the ADA Title II web rule?

The date depends on the size of the government your school belongs to. After the April 2026 extension, it's April 26, 2027 for entities of 50,000 people or more and April 26, 2028 for smaller ones. For a school district, the DOJ counts the population of its city or county, or uses Census SAIPE estimates for an independent district. Check the DOJ's own guidance and your district's counsel for your date.

Do charter schools need SEO?

Usually more than neighborhood schools, because they recruit. Families search for programs and schools by area, and a complete Google Business Profile and clear admissions pages help families who are comparing schools find you.

Can families use the site in other languages?

Yes. We plan translation by page type: important, time-sensitive pages get human-reviewed translation, and the rest can use machine translation with a clear note. We also make sure translated pages work with screen readers.

Can we post photos of students?

Only in line with your FERPA directory information notice and families' opt-out choices, and any district policy. We build a check for that into the publishing process.

What does it cost?

Our pricing page lists our monthly SEO plans and lets you estimate a custom website. Request a proposal above for a quote based on your school's size and what the district platform allows.