12-Week GEO / SEO Specialist Coaching Program

Admission is selective and designed for experienced professionals ready for a rigorous challenge.

1. Application: Submit the online application detailing your experience and career goals.
2. Review: Our admissions team will review your application for prerequisite alignment. Applicants should have 5+ years of digital marketing or SEO experience.
3. Interview: Successful applicants will be invited for a brief interview to ensure the program is a strong mutual fit.
4. Enrollment: Accepted candidates will receive an invitation to enroll and begin their transformation. Expect to commit 10-15 hours per week to deep, focused work.

Upon successful completion, you will be a certified Full-Stack Optimization Strategist with a portfolio to prove it. You will have mastered the skills to develop and execute integrated strategies across SEO, AEO, and GEO. Graduates are prepared for senior roles like Head of Search & AI, GEO Strategist, and Digital Strategy Director, equipped with the knowledge to lead teams and command a premium in the job market.

This is an applied learning program, not a passive course. Your journey includes weekly 2-hour live labs where you’ll deconstruct real-world GEO challenges, receive direct feedback in cohort-based office hours, and engage in structured peer reviews. The program culminates in a capstone project where you build a comprehensive, investment-worthy SEO, AEO, and GEO strategy for a real business. This final project is assessed on strategic depth, technical accuracy, commercial viability, and presentation clarity.

How do you prove GEO’s ROI when clicks aren’t the primary goal? This final module provides a new analytics framework to measure what matters in generative search, enabling you to track influence and demonstrate business value.

• Objectives: Configure tracking for brand mentions in AI results, measure impact on branded search, and build a GEO performance dashboard.
• Key Topics: The new KPIs (Share of Voice, Citation Rate), tools for monitoring AI search, and connecting GEO efforts to business goals.
• Assignments/Deliverables: A custom GEO reporting dashboard template with a guide for presenting data to leadership.
• Outcomes: The ability to measure, analyze, and report on the financial impact of your GEO strategy.
• Tools: Custom scraping tools, data visualization platforms, brand monitoring software.

This module bridges the gap between user-facing answer engines and backend generative AI. You will master the art of being the direct answer everywhere, ensuring your brand’s information is surfaced consistently across all answer-based platforms.

• Objectives: Optimize for Featured Snippets, structure content for multi-turn conversations, and dominate “Brand vs. Brand” type queries.
• Key Topics: Reverse-engineering answer formats, optimizing for implied vs. explicit queries, and local GEO for “near me” in an AI context.
• Assignments/Deliverables: A dedicated “Answer Hub” content plan for high-value, non-branded queries.
• Outcomes: A unified strategy for winning zero-click searches and shaping conversational AI responses.
• Tools: Rank trackers with SERP feature monitoring, question research tools.

Technical GEO is about explicitly telling AI engines what your content is about and why it should be trusted. This module is a deep dive into advanced schema and structured data, forming the backbone of any successful GEO certification program.

• Objectives: Implement comprehensive, nested schema; build a brand knowledge graph; and use advanced properties to connect content to entities.
• Key Topics: Advanced and nested schema types, building a knowledge graph with JSON-LD, and using about, mentions, and sameAs properties.
• Assignments/Deliverables: A fully validated, deployment-ready JSON-LD script for a key brand page.
• Outcomes: Mastery of the structured data required to establish your brand as a trusted entity.
• Tools: Schema generators & validators, site crawlers.

This is where GEO strategy becomes reality. You will learn to architect and write content specifically for machine consumption, creating an information ecosystem that is parsable, verifiable, and seen as authoritative by generative search engines.

• Objectives: Structure content with semantic HTML, create “atomic” content blocks, and incorporate entity optimization directly into copy.
• Key Topics: The anatomy of an AI-friendly article, internal linking for semantic context, authoritative sourcing, and demonstrating E-E-A-T for AI.
• Assignments/Deliverables: A “before and after” rewrite of a core webpage, annotated with GEO principles.
• Outcomes: Skill in creating and structuring content to directly influence AI models.
• Tools: Content optimization software, schema tools.

Keywords are evolving into concepts and entities. This section of the GEO course curriculum teaches you to think like an AI, mapping the relationships between topics and entities to build a content strategy that aligns with how machines comprehend information.

• Objectives: Perform entity-based topic analysis, map conversational user journeys, and build a semantic content map.
• Key Topics: The keyword-to-entity shift, NLP-driven topic modeling, advanced “People Also Ask” mining, and prioritizing topics for AI influence.
• Assignments/Deliverables: A full-funnel, entity-based topic map connecting user intent to brand expertise.
• Outcomes: The ability to develop a sophisticated content strategy designed for SEO for AI.
• Tools: NLP APIs, advanced keyword platforms, data visualization tools.

This foundational module moves beyond the headlines to the core technology driving the new era of search. We provide an expert-level understanding of the AI landscape, establishing the technical and strategic groundwork needed to learn GEO and excel in AI ranking.

• Objectives: Articulate the mechanics of LLMs and RAG, analyze AI outputs, and audit a brand’s current GEO visibility.
• Key Topics: LLM architecture, retrieval-augmented generation, knowledge graphs, prompt engineering for audits, and new GEO metrics.
• Assignments/Deliverables: A baseline GEO audit report analyzing a brand’s visibility in generative results for core queries.
• Outcomes: A deep, technical understanding of how generative search works and how to spot opportunities.
• Tools: AI search monitoring tools, prompting interfaces.

Search is becoming a dialogue. This module prepares you for a world of voice assistants and conversational AI by teaching you how to optimize for natural language queries and create content that answers questions in a clear, concise, and machine-readable way.

• Objectives: Optimize content to perform in voice search and conversational AI platforms.
• Key Topics: FAQ schema, Speakable schema, structuring content for natural language, and anticipating conversational follow-up questions.
• Assignments/Deliverables: A voice search optimization strategy for a core set of queries.
• Outcomes: Competency in structuring content for the growing channels of voice and conversational search.
• Tools: Schema validators, question-based keyword tools.

This module focuses on capturing “position zero.” You will learn the art and science behind winning featured snippets and other direct-answer formats on the SERP, which serve as the primary training data for many generative AI models.

• Objectives: Master the techniques for winning featured snippets and “People Also Ask” boxes.
• Key Topics: Reverse-engineering snippet opportunities, content structuring for answers, using lists and tables, and the “pyramid” structure for question answering.
• Assignments/Deliverables: A plan to capture 5 target featured snippets with optimized content blocks.
• Outcomes: The ability to make your content the direct answer on Google.
• Tools: SERP feature trackers, question research tools.

Proving the value of SEO is paramount. This module teaches you how to track the metrics that matter, build compelling dashboards, and communicate the business impact of your SEO efforts to stakeholders in a clear and persuasive way.

• Objectives: Measure, analyze, and report on SEO performance effectively.
• Key Topics: Setting KPIs, building Google Data Studio dashboards, cohort analysis, attributing revenue to SEO, and presenting data to leadership.
• Assignments/Deliverables: A custom SEO performance dashboard template and executive summary.
• Outcomes: Mastery in demonstrating the ROI of SEO initiatives.
• Tools: Google Analytics, Google Data Studio, rank tracking software.

To win, you must understand the competitive landscape. This module equips you with frameworks to deconstruct competitor strategies, identify their weaknesses, and find untapped opportunities for your own brand to capture market share.

• Objectives: Conduct in-depth competitor analysis to uncover strategic opportunities.
• Key Topics: Keyword gap analysis, backlink gap analysis, content strategy reverse-engineering, and SERP feature analysis.
• Assignments/Deliverables: A complete competitive landscape report with actionable recommendations.
• Outcomes: The ability to turn competitive intelligence into a strategic advantage.
• Tools: Competitive analysis suites, backlink analysis tools.

Traffic is meaningless without conversions. This module bridges the gap between SEO and CRO (Conversion Rate Optimization), teaching you how to create landing pages that are not only discoverable but also highly effective at turning visitors into customers.

• Objectives: Optimize landing pages for both search visibility and user conversion.
• Key Topics: Intent-based page design, call-to-action optimization, form optimization, A/B testing for SEO, and aligning copy with user expectations.
• Assignments/Deliverables: A redesign proposal for an existing landing page, with recommendations for both SEO and CRO improvements.
• Outcomes: Skills to create high-performing landing pages that satisfy users and search engines.
• Tools: A/B testing platforms, heat mapping tools.

Great content is the engine of modern SEO. This module teaches you how to move from creating individual articles to building topic authority through a hub-and-spoke model, establishing your brand as the definitive resource in its niche.

• Objectives: Build a content strategy that establishes topical authority and drives organic traffic.
• Key Topics: Topic clustering, content gap analysis, content audits, E-E-A-T principles, and building a content calendar that aligns with business goals.
• Assignments/Deliverables: A full-year content strategy and topic cluster map.
• Outcomes: The ability to plan and execute a content strategy that builds lasting authority.
• Tools: Content analysis tools, keyword clustering software.

Taking a brand global requires careful technical and strategic planning. This module provides the framework for launching and managing successful international SEO campaigns, ensuring you reach the right audience in the right language.

• Objectives: Develop and implement a strategy for ranking in multiple countries and languages.
• Key Topics: International site structures (ccTLDs vs. subdomains/subfolders), hreflang tag implementation, geotargeting, and multilingual keyword research.
• Assignments/Deliverables: A comprehensive international SEO strategy proposal.
• Outcomes: Competency in launching and managing complex, multi-regional websites.
• Tools: Hreflang testing tools, international rank trackers.

With the majority of searches happening on mobile, a mobile-first approach is essential. This module ensures you can design and optimize web experiences that are flawless on any device, meeting the demands of Google’s mobile-first indexing.

• Objectives: Master the principles of mobile-first design and optimization.
• Key Topics: Responsive design vs. dynamic serving, mobile usability, optimizing for touch, mobile page speed, and mobile-specific content strategies.
• Assignments/Deliverables: A mobile usability audit and optimization plan.
• Outcomes: Ability to ensure a website is perfectly optimized for the mobile user experience.
• Tools: Google’s Mobile-Friendly Test, browser developer tools.

User experience is a critical ranking factor. This module tackles the Core Web Vitals (CWV) and overall page speed, teaching you how to diagnose performance bottlenecks and work with development teams to implement fixes that improve user satisfaction and search rankings.

• Objectives: Understand, measure, and optimize for Google’s Core Web Vitals.
• Key Topics: LCP, FID, and CLS analysis; image compression; code minification; render-blocking resource elimination; and server response time improvement.
• Assignments/Deliverables: A CWV audit and performance improvement recommendation document.
• Outcomes: The skill to create fast, seamless user experiences that meet Google’s standards.
• Tools: PageSpeed Insights, Lighthouse, WebPageTest.

Visibility in local search requires a unique set of tactics. This module covers the essentials of dominating local SERPs, from Google Business Profile optimization to building local citations and reviews, ensuring your business is found by customers nearby.

• Objectives: Optimize a business for maximum visibility in local search results.
• Key Topics: Google Business Profile mastery, local citation management, review generation strategies, local landing page optimization, and local link building.
• Assignments/Deliverables: A complete local SEO optimization plan for a specific business location.
• Outcomes: Ability to significantly improve a business’s local search rankings and foot traffic.
• Tools: Local rank trackers, citation management software, review management platforms.

Authority is earned, not just built. This module focuses on modern, sustainable strategies for building your brand’s authority and backlink profile through genuine outreach, digital PR, and relationship-building, moving beyond outdated link-building tactics.

• Objectives: Develop and execute a high-impact off-page SEO strategy.
• Key Topics: Digital PR, content-led link building, unlinked brand mention reclamation, building relationships with journalists and publishers, and evaluating link quality.
• Assignments/Deliverables: A three-month digital PR and outreach campaign plan.
• Outcomes: The ability to earn high-quality backlinks and brand signals that drive authority.
• Tools: Backlink analysis tools, media databases, outreach platforms.

A flawless technical foundation is non-negotiable for search success. This module provides a deep dive into the technical aspects that govern how search engines crawl, index, and understand your website, ensuring no technical barriers inhibit performance.

• Objectives: Diagnose and resolve complex technical SEO issues that impact site health.
• Key Topics: Crawl budget optimization, indexation control, canonicalization, hreflang implementation, XML sitemaps, and log file analysis.
• Assignments/Deliverables: A comprehensive technical SEO audit report with a prioritized action plan.
• Outcomes: Competency in building and maintaining a technically sound website architecture.
• Tools: Site crawlers, log file analyzers, Google Search Console.

This module revisits the core principles of on-page optimization through a modern lens. We move beyond basic keyword placement to focus on creating content that perfectly balances user intent with algorithmic requirements, setting the stage for more advanced optimization efforts.

• Objectives: Master the art of optimizing content for relevance and user experience.
• Key Topics: Advanced keyword research and intent mapping, semantic HTML, meta tag and header optimization, internal linking strategy, image and video optimization.
• Assignments/Deliverables: A complete on-page optimization plan for a target webpage.
• Outcomes: Ability to create perfectly optimized content that ranks and engages.
• Tools: Keyword research tools, content editors, site crawlers.