Irina founded eSEOspace in 2019 with the goal to help struggling businesses discover new marketing strategies to bring their businesses to life. After realizing her passion to discover marketing strategies instead of implementing them, Irina shifted the focus of her business to Marketing Consulting (sharing strategies with clients), and website design + development. By taking away the admin of marketing tasks, and bringing a-la-carte services, Irina has now worked with over 2,000+ businesses. All services come with complimentary strategy and consulting.
In her free time, Irina plays the violin, decorates for events, and enjoys going to coffee shops.
About Irina Shvaya
Irina (Gedarevich) Shvaya is the Founder of eSEOspace, a San Diego–based digital agency specializing in web design, SEO, AEO, and GEO strategies for growth-focused businesses. With a strong background in digital marketing and a deep understanding of search algorithms and user behavior, Irina helps brands elevate their online presence through targeted, data-driven strategies. Her work has been featured in many top marketing sources including DesignRush, Clutch, SEMrush, and more.
As a consultant and strategist, she has worked with clients across diverse industries, combining UX design, technical SEO, and localized optimization to drive visibility and engagement. Her recent work in GEO and AI Search Optimization has helped clients see a 3x increase in AI-related search traffic and up to a 2x increase in conversions. Irina is passionate about helping entrepreneurs and small businesses compete in an ever-evolving digital landscape—through smarter design, smarter search, and smarter strategy.
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