Botify MCP Server: Tools, Setup and Security

The Botify MCP server connects an AI app to Botify's SEO and AI search platform. It can answer questions from your site crawls, log files, Search Console history and AI visibility tracking, and it can push optimizations through PageWorkers. Botify hosts it at https://mcp.botify.com.

Checked against: Claude's Botify listing, Botify's MCP setup guide and Botify's agent catalog on 2 November 2026. eSEOspace did not install or test this server.

At a glance

What it can do

Claude's listing says you can ask "how often AI answers mention your brand, which pages AI bots crawl or skip, and where traffic is slipping," then draft optimizations and deploy them from Botify.

The tools fall into a few groups:

• Your site data. site_crawler_url_detail, url_keywords, list_projects, project_metadata and list_annotations.
• SQL over your tables. tables_list, tables_schema, tables_query, tables_query_export, tables_create, tables_insert and tables_load.
• Search and AI results. google_serp, google_ai_mode, google_people_also_ask, google_trends, google_url_inspection, perplexity and searchgpt.
• Page checks. html_fetch, html_grep, html_structured_data and html_code_executor, which runs JavaScript on HTML from crawls.
• Actions. action_board, pageworkers_get_or_create_optimization, pageworkers_push_items_to_optimization and html_pageworkers_preview.
• Batch jobs. batch_run runs any tool over many records from a list, query, table or CSV.

Each tool takes an organization, a project, an item and an optional config, according to the setup guide. The same tools are also available as a REST API.

How to connect it

Botify documents these routes:

• Claude Desktop and claude.ai. Add a custom connector with https://mcp.botify.com, or add Botify from Customize > Connectors.
• Claude Code. Run the command below, then /mcp to sign in.

claude mcp add --transport http botify-agents https://mcp.botify.com

• Cursor. Add this to ~/.cursor/mcp.json, reload, and approve in the browser:

{
  "mcpServers": {
    "botify-agents": {
      "url": "https://mcp.botify.com"
    }
  }
}

Botify also suggests testing with the MCP Inspector (npx @modelcontextprotocol/inspector) using the Streamable HTTP transport.

Security notes

• PageWorkers changes reach your site. Pushing items to an optimization can change what visitors and crawlers see. Use html_pageworkers_preview and keep approvals on.
• Code execution. html_code_executor runs JavaScript functions on HTML from SiteCrawler crawls. Review the code an agent writes before you approve the call.
• Credits. Batch runs can use a lot of credits fast. Check get_credit_usage before large jobs.
• Fetched pages are untrusted. html_fetch, SERP and AI-answer tools pull text from the open web, which can carry hidden instructions.

Read prompt injection through tool results, the MCP project's security best practices and our MCP Security Center.

Alternatives

• Conductor MCP server for AI brand visibility and content briefs.
• Semrush MCP server and Ahrefs MCP server for keyword and backlink research.
• Profound MCP server for AI answer engine visibility.

Next step

Start with read-only questions about AI bot crawls and lost traffic, then preview any PageWorkers change before you push it. See best MCP servers for SEO for more options.

Frequently asked questions