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As of 9 November 2026, Google lists ads within AI Overviews and AI Mode in 12 countries, in English only. Those are the United States, Australia, Canada, India, Indonesia, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore.
Two of those come with limits. Indonesia is listed for AI Overviews only, and Pakistan for text ads only. This list is part of our AI ads hub and comes from Google's Help page on ads in AI experiences, checked on 9 November 2026.
Key Takeaways
- Google lists 12 countries for ads within AI Overviews and AI Mode, and the only listed language is English.
- Indonesia is limited to AI Overviews, and Pakistan is limited to text ads.
- Ads above or below AI Overviews are a separate case: Google lists every country and language where AI Overviews are available.
- Google plans to expand AI Mode ads to Brazil, Mexico and the United Kingdom in Q4 2026, but those were not listed yet.
- Google says its list "may not be exhaustive," so check the Help page before you plan.
The current list
Google's Help page lists these locations for ads within AI Overviews and AI Mode.
| Country | Within AI Overviews | Within AI Mode | Note |
|---|---|---|---|
| United States | Yes | Yes | |
| Australia | Yes | Yes | |
| Canada | Yes | Yes | |
| India | Yes | Yes | |
| Indonesia | Yes | No | "AI Overviews only" |
| Kenya | Yes | Yes | |
| Malaysia | Yes | Yes | |
| New Zealand | Yes | Yes | |
| Nigeria | Yes | Yes | |
| Pakistan | Yes | Yes | "text ads only" |
| Philippines | Yes | Yes | |
| Singapore | Yes | Yes |
The listed language is English. Google adds that it "continuously tests and expands ad serving across countries, territories, and languages, so the list below may not be exhaustive."
Within versus above and below
The list above is only for ads placed inside the AI answer. Google treats ads above or below an AI Overview differently.
For those, Google lists "All 200+ countries and territories, and all languages, where AI Overviews are available." Standard Search ads can keep appearing above or below an Overview, just as they do around other results.
So an advertiser in a country where AI Overviews are available, but which is not on the list, can still show next to an AI Overview. What the 12-country list controls is whether your ad can appear inside the answer itself. Our guide to ads in AI Overviews explains the placements.
What Google announced on 28 October
Google's blog post of 28 October 2026 said: "Now we're scaling ads in AI Mode in Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore."
The post headline calls that 10 new countries. On Alphabet's Q3 2026 earnings call, Philipp Schindler said: "Today we are announcing the expansion of ads in AI Mode into international markets."
The Help page lists 12, because it adds the United States and Indonesia, and it limits Pakistan to text ads. When the two disagree, we use the Help page for what is available.
The same post said multiturn ads are launching in the U.S., which lets ads appear in follow-up questions. Read more in our multi-turn ads article.
Coming next: Brazil, Mexico and the UK
Google's post also says: "In Q4 2026, we plan to expand to additional locales, including Brazil, Mexico, and the United Kingdom."
When we checked on 9 November, none of those three appeared on the Help page list. The word "including" means more locales may come too. Google gave no language detail for these markets.
If you advertise in the UK, Brazil or Mexico, watch the Help page rather than planning around a date. Q4 runs to 31 December 2026.
Formats by market
Formats are not the same everywhere. Google's Help page says text ads and Shopping ads can appear within AI Overviews and AI Mode. It also says Google is "experimenting with other types of ads such as local inventory ads and vehicle ads."
In Pakistan, only text ads are listed. In Indonesia, ads inside AI Mode are not listed, only inside AI Overviews.
The Help page gives no per-country format detail beyond those two notes. If a format matters to you, test it in your market before planning around it.
What availability does not tell you
Being on the list does not mean you can buy AI Mode separately. Google says you can't target ads exclusively to AI Overviews or AI Mode, or opt out of them separately from Search. Our article on controlling ads in AI Mode covers the levers you have.
You also can't see a country's AI Mode results on their own. Google reports AI Overviews and AI Mode in aggregate with the rest of Search. The aggregate reporting guide explains how to read your numbers.
Finally, campaign type and match type still decide eligibility. Google says exact and phrase match keywords aren't eligible for contextual matching on exploratory questions. AI Max, broad match, Shopping and Performance Max are.
How to check your own market
- Open Google's Help page and find the question on locations and languages.
- Confirm your country and whether it says "AI Overviews only" or "text ads only."
- Check that your campaigns target English and use a campaign type or match type eligible for contextual matching.
- Read your search terms report for longer, conversational queries, which suggests your ads are matching AI-style searches.
Next step
If you advertise in more than one of these markets and want a second opinion on setup, see our paid search management service.
Frequently asked questions
Are Google AI Mode ads available in the UK?
Not as of 9 November 2026. Google's 28 October post says it plans to expand to the United Kingdom in Q4 2026. The UK was not on the Help page list when we checked.
Which languages do AI Mode ads support?
Google's Help page lists English only for ads within AI Overviews and AI Mode.
Why does Google's blog say 10 countries but the Help page lists 12?
The blog lists the 10 newly scaled countries. The Help page adds the United States and Indonesia, with Indonesia limited to AI Overviews.
Can my ad show near an AI Overview in a country not on the list?
Yes, possibly. Google says ads above or below AI Overviews can serve in all countries, territories and languages where AI Overviews are available.
Will Brazil and Mexico get AI Mode ads?
Google says it plans to expand there in Q4 2026. Check the Help page, since the plan had not shown up on the list when we checked.
