25 practical jobs Claude Code can do on a business website
25 practical jobs Claude Code can do on a business website
Claude Code is most useful on a business website for work that is repetitive, spread across many pages, and checkable: updating hundreds of titles, adding structured data, finding broken links, building a redirect map, or turning an analytics export into a report. It reads the site's files, makes the change everywhere it applies, and runs a check. A person decides what should change and confirms that it did.
Below are 25 jobs it can do, grouped into content operations, SEO, site-wide fixes, migrations, reporting and internal tools. Each one has a "human check": the specific thing a person should verify before the change goes live. Read that column as part of the job, not an optional extra. AI-written changes can look right and still be wrong.
All of these assume the site's code or content lives in files Claude Code can reach, ideally in git, on a copy of the site rather than the live server.
Key Takeaways
- The best jobs are bulk, rule-based and verifiable: the same change across many pages, with a check that proves it worked.
- Every job needs a human check. Claude Code can run builds and crawls, but a person confirms facts, brand voice and anything customers see.
- On eseospace.com's own site, Claude Code applied more than 4,400 corrections across about 750 pages as scripted edits, each tested on a copy first.
- Forms, tracking, redirects and anything touching payments or customer data need a developer's review, not just a quick look.
- Claude Code works on files. Content that lives only in a CMS database or admin panel takes extra setup to reach.
Before you hand it any job
Four things make every job below safer and more reliable:
- A copy in git. Work on a branch, so every change is recorded and reversible.
- Plan first. In plan mode, Claude proposes the change without editing your source files. Read the plan before you approve it.
- A check it can run. Anthropic's best-practices page says to "Give Claude a check it can run: tests, a build, a screenshot to compare." For a website, that is usually a build, a link crawl or a page comparison.
- A person approves the deploy. Claude Code's checkpoints undo local edits, but Anthropic notes that deployments "can't be checkpointed."
New to the tool? Start with what Claude Code is and how it works.
Content operations (jobs 1 to 5)
| # | Job | What Claude Code does | Human check |
|---|---|---|---|
| 1 | Publish approved articles in bulk | Turns approved drafts into pages using your template, with titles, meta, author and category set | Open several finished pages, including the second and the last, not just the first |
| 2 | Add FAQ sections | Inserts an approved list of questions and answers into the right pages | Answers are accurate and match the page; no page got another page's FAQ |
| 3 | Update business facts site-wide | Finds every instance of an old phone number, address, hours or price and replaces it | Spot-check pages, especially prices; confirm nothing similar but different was changed |
| 4 | Flag outdated claims | Lists pages that mention old years, retired products, or rules that may have changed | A person checks each flag against a primary source before anything is rewritten |
| 5 | Draft image alt text | Writes descriptive alt text for images that have none | Read a sample; alt text describes the image, not keywords |
A lesson from our own site: when we published posts with a script, one version replaced the wrong section of the page, so new posts carried the template post's text. The first page looked fine. That is why job 1 says to check the second page too. Our guide to common Claude Code mistakes on websites has more of these.
SEO (jobs 6 to 11)
| # | Job | What Claude Code does | Human check |
|---|---|---|---|
| 6 | Title and meta description audit and rewrite | Lists missing, duplicate, too-long or off-topic titles and descriptions, then drafts replacements | Review the rewrite list before it is applied; check brand terms and claims |
| 7 | Structured data (schema) | Adds JSON-LD markup, such as Organization, Service or FAQ, from page content and validates the syntax | Markup only describes what is visibly on the page; run a validator on a sample |
| 8 | Internal links | Finds pages with few inbound links and suggests or inserts links from related pages | Links read naturally and point to the right page |
| 9 | Sitemap and robots checks | Compares the sitemap with real pages, flags missing or noindexed URLs and stale dates | Confirm any page marked noindex is meant to be hidden |
| 10 | Broken links | Crawls the site, lists broken internal and external links, and fixes the internal ones | Recrawl after the fix; check that replacements go to the right destination |
| 11 | Canonical and duplicate check | Finds pages with wrong or missing canonical tags and near-duplicate pages | A person decides which duplicate to keep and which to redirect |
Technical SEO is where Claude Code is strongest on a marketing site, and where verification matters most. Our guide to Claude Code for technical SEO covers each of these in depth, with verification steps.
Site-wide fixes (jobs 12 to 16)
| # | Job | What Claude Code does | Human check |
|---|---|---|---|
| 12 | Fix a template or layout bug | Traces a display problem to the template or stylesheet and fixes it once, for every page | Check the fix on several page types, on phone and desktop, in a real browser |
| 13 | Speed improvements | Delays non-critical scripts, combines stylesheets, compresses images | Retest with a speed tool; check that menus, sliders and forms still work |
| 14 | Accessibility fixes | Adds missing form labels and alt text, fixes heading order and empty links | Test with a keyboard and a screen reader on key pages |
| 15 | Form and tracking fixes | Repairs form handlers and adds analytics events for leads and calls | Developer review; submit a real test lead and confirm it arrives and is tracked |
| 16 | Dependency and plugin updates | Updates packages or theme code, reads change notes, fixes what breaks | Developer review; full test on staging before live |
Job 13 shows why the check matters. On eseospace.com, delaying the theme's scripts until a visitor first interacts moved our own lab score in PageSpeed Insights from 56 to 86 on desktop for specific pages, and cut CSS requests on a typical page from 75 to 4. That is one lab test on our own site, not field data and not a promise for yours. Combining stylesheets also exposed a theme file with an unclosed brace that broke header styles across the site. The lesson: check combined output in a real browser, not only in the code.
If your site runs on WordPress, our guide to using Claude Code on a WordPress site explains what works on themes and plugins and what doesn't.
Migrations and rebuilds (jobs 17 to 20)
| # | Job | What Claude Code does | Human check |
|---|---|---|---|
| 17 | Inventory the old site | Crawls every URL and records titles, templates, images and status codes | Compare the count with your sitemap and analytics; look for sections the crawl missed |
| 18 | Build a redirect map | Matches old URLs to new ones and writes the redirect rules | A person reviews unmatched and many-to-one redirects; test a sample live |
| 19 | SEO parity check | Compares titles, descriptions, canonicals, robots tags, H1s and structured data, old versus new | Read the difference report and decide each one |
| 20 | Move content into a new build | Converts exported posts and pages into the new site's format | Check formatting, images and embeds on a sample from each content type |
When we moved eseospace.com off WordPress in June 2026, about 2,227 URLs, the parity check compared titles, meta descriptions, robots, canonicals, structured-data types and H1s on old and new pages. After one fix for relative URLs, it showed zero differences across all 217 pages checked. The redirects file held 235 rules by September 2026. The full account is in our eseospace.com rebuild case study. For the method, see our 301 redirect map guide and rebuilding a website with Claude Code.
Reporting (jobs 21 to 23)
| # | Job | What Claude Code does | Human check |
|---|---|---|---|
| 21 | Analytics reports | Turns a CSV export into a summary, or reads data through Google's Analytics MCP server, which is read-only and labeled experimental | Check two or three numbers against the analytics dashboard |
| 22 | Search performance reports | Writes a script that pulls queries and pages through the Search Console API | Compare totals with the Search Console interface; keep credentials out of prompts and files |
| 23 | Change log | Summarizes what changed on the site this month from the git history | Make sure the summary matches what actually shipped |
Note on job 22: as of October 2026, Google's Search Console developer pages don't offer an MCP server. The documented route is the Search Console API.
Internal tools (jobs 24 and 25)
| # | Job | What Claude Code does | Human check |
|---|---|---|---|
| 24 | Lead intake and admin view | Builds a form handler that saves and emails leads, plus a simple password-protected list | Developer and security review; test spam handling and that no lead is lost |
| 25 | Calculators and small tools | Builds a quote estimator, cost calculator or booking helper for a page | Check the math with known inputs; label estimates as estimates |
Larger internal software, such as a CRM, is possible too, but treat it as a software project with a developer, a scope and testing, not a quick job.
What not to hand it
- Facts only you know. Prices, guarantees, licenses, staff credentials and legal claims come from you. Claude can format them, not source them.
- Live changes without review. Don't let a session deploy to production on its own. A person checks first.
- Secrets. Never paste passwords or API keys into a prompt or the project's CLAUDE.md file.
- Edits to generated output. If your site is built from source files, edit the source. On our own site, a publishing step regenerated every post from source files and wiped edits that had been made only in the built copy.
Conclusion
Claude Code handles the volume on a business website: bulk content updates, technical SEO fixes, migration checks, reports and small tools. What makes it work is the human check on each job, a copy of the site in git, and a person who approves every deploy. Pick one job from this list with a clear check, run it on a branch, and review the result before you scale up. If you would rather have it done for you, our Claude Code development team takes on site builds, migrations and ongoing changes. More guides are in our Claude Code Guide.
Frequently asked questions
Which job should a business start with?
A report-only audit, such as job 6 or job 10. Nothing on the site changes, and you learn how Claude Code reads your site before you let it edit anything.
Can Claude Code write the content for my site?
It can draft it. A person should review every page for accuracy, brand voice and claims before it is published, especially on topics like health, law or money.
Does Claude Code work on WordPress or Shopify?
Yes, on the parts that live in files: themes, plugins and exported content. Content and settings that live only in the database or the admin panel need extra setup, such as command-line tools, to reach safely.
How long do these jobs take?
It depends on the site, the size of the job and how long review takes. Claude Code can apply a change across many pages quickly, but the human check sets the real pace. Don't plan around a promised speed.
Do I need a developer for all 25 jobs?
No. Report-only jobs and content drafts are reasonable for a careful non-developer working on a copy. Forms, tracking, redirects, dependency updates and internal tools need a developer's review.
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