Ben Gunther to Speak on AI-Driven SERP Success at GEO Conference

The world of search is undergoing its most significant transformation yet, and at the forefront of this change is the intersection of web design and artificial intelligence. We are thrilled to announce that our own Ben Gunther, Director of Projects and Growth, will be a featured speaker at the upcoming official conference on GEO. This premier event is dedicated to exploring the future of search and connecting the leaders who are shaping it.

Join Ben and other industry pioneers in San Francisco on Monday, December 15, 2025, for a full day of insightful discussion and networking. This is a unique opportunity to gain valuable knowledge and prepare for the next wave of digital innovation.

Event Details

• What: The Official Conference on GEO
• Who: Featuring Ben Gunther, Director of Projects and Growth
• Date: Monday, December 15, 2025
• Time: 8:30 AM - 4:00 PM
• Location: Building C, Fort Mason, San Francisco

A Conference Focused on Substance and Connection

This event stands apart from typical large-scale tech conferences. Like the inaugural conference last July, this gathering is purposefully designed to be intimate and tight-knit. The focus is on fostering genuine conversations, meaningful interactions, and deep dives into the substance of GEO and the future of search.

You will not find flashy gimmicks or overwhelming crowds here. Instead, the conference provides a curated environment where you can connect directly with experts, contribute your own insights, and build long-lasting relationships with fellow leaders. The goal is simple: to ensure every attendee walks away with highly valuable, actionable knowledge to take back to their organization and, hopefully, a few new friends in this evolving field.

Ben Gunther Presents: Mastering Web Design for AI-driven SERP Success

The way users find information is changing. Traditional search engine results pages (SERPs) are being replaced by AI-driven conversational interfaces and generative overviews. This shift demands a radical rethinking of how we design websites and structure content. In his session, "Mastering Web Design for AI-driven SERP Success," Ben Gunther will explore this new frontier.

Attendees will learn:

• How AI is fundamentally altering search behavior and user expectations.
• The key principles of designing websites that are optimized for AI crawlers and generative models.
• Strategies for structuring content to maximize its chances of being featured in AI-powered search results.
• Practical techniques to ensure your brand's voice and information remain intact within AI-generated answers.
• How to balance the needs of human users with the technical requirements of AI systems for long-term success.

Ben's presentation will provide a forward-looking perspective on web design, offering a roadmap for navigating the complexities of an AI-first search landscape. As our Director of Projects and Growth, Ben brings a wealth of experience in anticipating digital trends and translating them into successful growth strategies, making this a can't-miss session for anyone involved in digital marketing, SEO, or web development.

Learn from the Best, Connect with the Brightest

The GEO conference is the definitive event for leaders dedicated to driving change in the search industry. It is a place to learn from the experts shaping the future of digital discovery and to share your own perspectives. This is your chance to get ahead of the curve, understand the impact of AI on your digital presence, and prepare for what's next.

The intimate setting ensures that you can move beyond surface-level networking and engage in substantive discussions that can spark new ideas and collaborations.

A Special Thanks to Our Sponsors

This impactful event would not be possible without the generous support of our sponsors, who are committed to advancing the conversation around the future of search.

Titanium Sponsors: Google, AirOps, Cubbie, Yext, Kearney, and OpenAI.

Gold & Silver Sponsors: 50Pros, Brick Marketing, eSEOspace, Intent HQ, GEOagents, ClearPoint Strategy, and Conductor.

We extend our gratitude to these leading organizations for their partnership and dedication to fostering innovation within the GEO community.

Reserve Your Spot Today

The future of search is being written now. Don’t miss your opportunity to be part of the conversation and learn from leading experts like Ben Gunther. Join us at Fort Mason in San Francisco for a day of learning, connection, and inspiration. We look forward to seeing you there as we explore the exciting and evolving field of GEO together.