This article is part of our AI Agent Guides. See how models compare this week on the AI Agent Leaderboard, a ranking of rankings refreshed every week.
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The best AI agent for real estate depends on your role. Follow Up Boss or Lofty suit teams built around a CRM, and Ylopo or Fello suit AI lead follow-up. Rechat is for brokerages, and EliseAI, AppFolio, or Buildium are for property managers. Most agents and small teams should start with AI inside the CRM they already use.
Real estate software uses "agent" in two ways, so here is the plain meaning. An AI agent is software that takes steps on its own, such as replying to a lead by text and booking a showing. A real estate agent is you.
Quick comparison
| Tool | Best for | Starting price (billing) | Key limit |
|---|---|---|---|
| Follow Up Boss | Agents and teams wanting AI in the CRM | $58 per user per month (annual) or $69 (monthly) | AI assists people; it is not a fully autonomous ISA |
| Lofty | Teams wanting a CRM with AI agents | Request pricing | Sales, Social, and Homeowner agents are add-ons |
| Ylopo | Teams spending on digital lead generation | Custom | No published price; tied to your market and ad spend |
| Fello with Felix | Working your existing database | Growth from $415 per month (annual) or $499 (monthly) | Felix itself is a talk-to-sales add-on |
| Rechat | Brokerages and enterprise real estate | Contact sales | Built for brokerage rollouts |
| EliseAI | Multifamily and single-family operators | Contact sales | Aimed at larger housing operators |
| AppFolio Realm-X | Property managers on AppFolio | $1.49 per unit per month | 50 unit minimum and minimum spend |
| Buildium | Small property managers | $65 per month | AI assistant, with more basic agent features |
Prices checked on vendor pages on 2 November 2026.
How we chose
- We read vendor documentation and pricing pages. We did not run our own tests.
- Each product had to do real estate work, such as lead follow-up, leasing, or resident communication.
- We looked for what is included and what is an add-on, since quotes in this category vary.
- We covered residential sales and property management separately, because the jobs differ.
- Return-on-investment numbers on vendor sites are their own marketing estimates.
- The numbering is not a ranking. For underlying AI model positions, see the leaderboard.
Two legal rules to settle first
Automated outreach and advertising carry legal risk, and you remain responsible. This is general information, not legal advice, so have a real estate attorney review your scripts.
Fair housing. The Fair Housing Act, 42 U.S.C. 3604, bars discrimination in sale or rental based on protected classes. It also covers notices, statements, and advertisements. An AI that steers a lead toward or away from a neighborhood can create the same exposure as a person doing so.
AI calls and texts. The FCC ruled in 2024 that AI-generated voices count as artificial voices under the TCPA. Such calls need prior express consent of the called party, unless an emergency or exemption applies. Check how a lead consented before an AI voice agent calls them.
1. Follow Up Boss: AI inside a CRM teams already like
Best for: Solo agents and teams who want AI help without changing how they work.
Price: Follow Up Boss pricing lists Grow at $69 per user a month, or $58 on annual billing. Pro is $499 a month for 10 users, and Platform is $1,000 for 30. The page says there is no additional charge for AI features.
FUB AI summarizes calls and recaps a lead's history, suggests tasks, and drafts personalized texts and emails. It also surfaces high-intent buyers and qualified sellers with AI tags. Call summaries are marked as beta on its page.
This is AI that assists a person more than it replaces one. For most agents, that is the right level of risk. You keep your voice and your relationships, while the CRM cuts down on typing and forgetting.
Where it falls short: Some AI features depend on data from FUB Calling. It is a paid add-on on Grow at $39 a user per month, or $33 annually. If you want an AI to work leads overnight by itself, you will need another tool.
Our take: The safe default for teams that care about follow-up discipline. Turn on suggested tasks first, then drafted messages.
2. Lofty: a CRM built around AI agents
Best for: Teams and brokers wanting one platform with website, CRM, and agents.
Price: Request pricing. Lofty's pricing page publishes no numbers for its Agent, Team, Broker, or Enterprise plans.
Lofty lists a Sales Agent, Social Agent, and Homeowner Agent as add-ons. The page also lists Lofty Cowork, custom AI agents, scheduled AI tasks, and AI lead scoring as tools, and shows unlimited contacts. Its broader range includes ads and direct mail lead generation.
An all-in-one platform has a real upside if you are starting fresh or leaving several tools. It also makes you more dependent on one vendor. Ask how you can export contacts, conversations, and website content if you leave.
Where it falls short: No public prices, so comparing total cost takes a sales call. The named agents are add-ons, so the base quote may not include what drew you in.
Our take: Worth a demo if you want to consolidate. Get each add-on priced separately and ask about usage caps, since the page states none.
3. Ylopo: AI follow-up tied to digital ads
Best for: Teams spending real money on online lead generation.
Price: Custom. Ylopo's pricing page says your price depends on market and goals, and you see it through an estimate or demo.
Ylopo describes a team of AI agents that find, engage, and qualify buyers and sellers around the clock. Its products include AI Text, AI Voice, and a combined option. The promise is to turn ad spend into conversations and appointments.
This approach suits teams with lead flow they cannot answer fast enough. Speed matters less if your leads mostly come from referrals. Do the math on your own closed deals, because the customer figures on the page are hand-picked successes.
Where it falls short: You will not know the price until you talk to them, and results depend heavily on ad spend. AI voice outreach needs a clear consent trail under the FCC ruling above.
Our take: A fit for lead-buying teams with enough volume. Review transcripts early for fair housing and tone problems.
4. Fello with Felix: working the database you already own
Best for: Teams with a large database and no one to work it.
Price: Fello's pricing starts at $499 a month, or $415 billed annually, for the Growth plan with 3,000 active contacts. Extra contacts cost $50 a month per 1,000. Felix, the AI follow-up teammate, is a talk-to-sales add-on.
Fello says Felix runs one-to-one follow-up across text, calls, and email. It describes this as the job of an ISA (inside sales agent). The platform also keeps your database updated and sends personalized automated marketing.
Past clients and old leads are often the cheapest source of a next deal. They already know you, which also makes mistakes more costly. A wrong message to someone who bought from you is worse than a wrong message to a stranger.
Where it falls short: The most interesting part, Felix, has no public price. Costs also rise with your contact count. Test with a small segment before you connect your whole sphere.
Our take: Strong logic for teams with more contacts than time. Require review of early conversations and set clear stop rules.
5. Rechat: an operating system for brokerages
Best for: Brokerages and enterprise real estate groups.
Price: Contact sales. The page we opened at Rechat showed no public price.
Rechat calls itself an AI-powered operating system for real estate. Lucy, its AI assistant, answers questions, drafts emails, creates campaigns, and manages listings. The platform also includes a marketing library, design editor, and listing and agent websites.
The buyer here is the broker, not the individual agent. One platform lets a brokerage set standards for how agents communicate and how brand materials look. It also lets compliance rules be applied more evenly, which matters for fair housing.
Where it falls short: It is not aimed at a solo agent. A brokerage rollout depends on agents actually adopting it, so plan training time.
Our take: Consider it if you are replacing a stack of agent tools. Ask how a broker can review or restrict what Lucy drafts.
6. EliseAI: for housing operators
Best for: Multifamily and single-family rental operators with many units.
Price: Contact sales. EliseAI's site shows no public price and reports it has raised $350M at a $4B valuation.
EliseAI focuses on leasing and resident communication for housing, and it also serves healthcare. Its customer testimonials come from large operators in multifamily housing. Leasing inquiries and maintenance requests are repetitive and arrive at all hours, so they suit an agent.
Fair housing is the first thing to review here too, because leasing conversations touch protected classes constantly. Ask how the vendor tests this. Ask for logs that let you audit what was said to each prospect.
Where it falls short: No public pricing, and the customers it highlights are large. An owner with a small portfolio may be better served by the options below.
Our take: A natural shortlist choice for large operators. Pilot one community first and compare tour bookings with a similar control property.
7. AppFolio Realm-X: for managers on AppFolio
Best for: Property managers already on AppFolio.
Price: AppFolio's pricing lists Realm-X Assistant and Messages at $1.49 a unit per month. Realm-X Flows is listed at $3.20 a unit per month. Minimum spend and a 50 unit minimum apply.
Per-unit pricing is easy to budget. Assistant and Messages cover day-to-day questions and communication, and Flows covers automated workflows. Being inside your property management system means the agent has direct access to leases, residents, and work orders.
That access is also the reason for care. An agent acting on rent, notices, and payments can cause legal and financial trouble. Restrict actions and add approval steps before anything goes to a resident.
Where it falls short: It only makes sense on AppFolio. Note the minimums, which matter more for small portfolios, and ask whether these prices apply to your plan.
Our take: The easy starting point for existing AppFolio users. Start with resident messages, then add flows after a month of clean logs.
8. Buildium: for small property managers
Best for: Small portfolios that want software with an AI assistant included.
Price: Buildium's pricing starts at $65 a month, with a higher tier at $202 a month.
The entry plan lists basic accounting, maintenance, and leasing features along with basic communications and Buildium's AI Assistant. That covers the common needs of a small manager. You are buying property management software first, with AI as a helper.
For a small portfolio, this may be all you need right now. Most of your AI value will come from cutting down on routine replies and paperwork. Avoid paying for autonomy you have no staff to supervise.
Where it falls short: This is an assistant rather than a fully autonomous leasing agent, so do not expect 24/7 lead handling. Advanced features sit on higher tiers.
Our take: Good value if you need the software anyway. Compare it with AppFolio only if you expect to grow beyond the small portfolio stage.
How to choose
Start with your role, then with your biggest leak:
- Solo agent: Use AI features in your CRM first. You probably do not need a separate agent yet.
- Team buying leads: Measure response time. If leads wait hours, compare Ylopo, Fello with Felix, and Lofty's Sales Agent.
- Broker: Prioritize control, training, and audit logs. Look at Rechat or Lofty.
- Property manager: Stay on your current system if its AI is decent. Consider EliseAI only at larger scale.
Some tools change direction, too. For example, Structurely's site now presents itself as 21X, a general conversational AI platform, with platform and usage-based pricing. Ask any vendor how much of its roadmap is focused on real estate.
Then set guardrails. Require the agent to disclose that it is AI where your state requires it. Ban neighborhood steering, ban school quality claims, and pass fair housing questions to a licensed person. Our human approval decision table can help you draw these lines.
Finally, test on a slice of your own leads using our agent evaluation scorecard. Track booked appointments and closed deals, not message counts. The leaderboard methodology explains what model benchmarks measure, which is general work rather than your market.
AI follow-up also only helps if leads reach you. Our real estate marketing guide covers that side.
Frequently asked questions
What is the best AI agent for a solo real estate agent?
Usually the AI inside a CRM you will really use. Follow Up Boss has a published price and says its AI features have no extra charge. Start there, or with your current CRM's features, before you pay for an autonomous tool.
Can an AI text or call my leads?
Yes, but consent matters. The FCC says AI-generated voice calls need prior express consent unless an emergency or exemption applies. Keep records of consent, honor opt-outs right away, and have counsel check your scripts.
Can AI agents break fair housing rules?
They can produce statements that create fair housing problems, and "the software said it" is unlikely to protect you. Have a person review scripts and sample conversations regularly. Pass questions on neighborhoods, schools, and safety to a licensed professional.
How much do real estate AI agents cost?
Published examples range from $58 a user per month for Follow Up Boss to $415 a month for Fello's Growth plan. Property managers may pay per unit, such as $1.49 on AppFolio. Many vendors, including Lofty and Ylopo, require a quote.
Which AI model works best for real estate?
We do not name one here because positions change weekly. See the overall board for the current picture. For this job, CRM access and your follow-up scripts usually matter more.
