This article is part of our Industry Software Guides: the website platforms, forms and booking tools practices and contractors use, with prices checked on vendor pages. Want to know where your site stands? Get a free 20–30 page website audit within 24 hours.
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For most solo therapists who want to run their own site, Wix is the best all-round builder in 2026. It is the only mainstream DIY builder in this list whose own help center offers a Business Associate Agreement (BAA) for the website itself, on its Business plan and up. If you already pay for SimplePractice, start with its free one-page Professional Website. If you never want to touch a website editor, Brighter Vision is the done-for-you pick.
The rest depends on how much control you want and where client information will travel. Your website is a marketing tool. Intake, notes and billing belong in your EHR or another tool that signs a BAA.
Short version: pick the platform for marketing, and keep client health information in a covered tool.
Quick comparison
| Tool | Best for | Starting price (billing) | Key limit |
|---|---|---|---|
 Wix | DIY therapists who want a BAA on the site | Business plan; price varies by region | PHI protection hides some analytics and apps |
 SimplePractice Professional Website | Existing SimplePractice users | $0 extra on any plan (plans from $49/mo) | One page only |
| Squarespace + Acuity | Design-first solo practices | $19/mo Basic (annual); Acuity Premium $55/mo (annual) | Squarespace forms are not covered by the BAA |
 WordPress | Practices planning to grow content and SEO | $4/mo WordPress.com Personal (annual) | HIPAA setup depends on your host and plugins |
 Brighter Vision | Done-for-you therapist sites | $78/mo Start (annual) + $100 setup | One-year initial term unless your order says otherwise |
| TherapySites | Done-for-you sites plus marketing bundles | $69/mo Core + $199 one-time design fee | Cancellation rules and possible 12-month minimum |
 Showit | Visual designers who blog on WordPress | $22/mo (annual, no blog) | No HIPAA features listed |
Prices checked on vendor pricing pages on 2 November 2026.
How we chose
- BAA status on the vendor's own page. We only list a BAA where the vendor's help center or pricing page says it offers one, and on which plan.
- Booking and intake paths. Can clients request an appointment, and where does that data go?
- Total yearly cost. Monthly price, annual discount, setup fees and add-ons such as secure forms.
- Contract terms and ownership. Minimum terms, refunds and who owns the domain and content.
- SEO control. Page titles, multiple pages, a blog and room to add specialty and location pages.
- Effort. How many hours you will spend building and updating the site.
None of these platforms was tested by eSEOspace for this article. Every fact comes from the vendor pages linked below.
1. Wix: best DIY builder with a BAA option
- Best for: solo therapists who want to build and edit their own site and want the site's forms covered.
- Price: Light, Core, Business and Business Elite plans are listed on the Wix plans page. Wix shows prices by region (our check returned non-US pricing), so confirm the US price there before you buy.
Wix's HIPAA help article says HIPAA support is available on Business, Plus, Elite, Business Elite and Enterprise plans. You turn on PHI protection first, then sign the BAA from your dashboard. Core and above include scheduling and services, so booking can live on the same platform.
A BAA alone does not make a practice compliant. You still need the right settings, policies and staff habits.
Where it falls short:
- Once PHI protection is on, Wix hides non-compliant apps and visitor data that could identify someone, so you lose some analytics.
- Old Wix Forms must be deleted and rebuilt with the new Wix Forms.
- Facebook and Instagram must be disconnected from the Wix inbox, and booking notes are flagged as a risk.
Our take: The strongest DIY option if you want contact forms on your own site. Expect to give up some apps and reporting in exchange.
2. SimplePractice Professional Website: best if you already use SimplePractice
- Best for: solo clinicians on SimplePractice who want a simple, quick web presence.
- Price: the Professional Website FAQs say it is available at no additional cost on all subscription plans. SimplePractice's pricing page lists Starter at $49/mo, Essential at $79/mo and Plus at $99/mo, billed monthly, with a 50% discount for the first 3 months for new accounts.
The website lives inside your SimplePractice account. SimplePractice says that if you enable appointment requests on the site, they go straight into your account. You can use a default address (for example, yourpracticename-clientsecure.me) or connect your own domain.
Where it falls short:
- It is one page. The FAQs say extra pages or tabs can't be added and only one website exists per practice.
- There are 3 themes, no video and no clickable links in the About text.
- SEO control is limited to the page title and description, which makes specialty and city pages impossible.
Our take: A good free starting point or a backup. Most practices that want to rank in local search will outgrow a single page.
3. Squarespace with Acuity Scheduling: best for design-led solo practices
- Best for: therapists who care most about a polished look and keep intake inside an EHR.
- Price: Squarespace's pricing page lists Basic at $19/mo, Core at $29/mo, Plus at $49/mo and Advanced at $99/mo on annual billing ($25, $39, $65 and $139 billed monthly). Acuity's pricing page lists Starter at $16/mo, Standard at $27/mo and Premium at $55/mo on annual billing.
Squarespace's HIPAA help article says Acuity is "the only Squarespace feature currently designed to offer services consistent with HIPAA obligations." Acuity's pricing page lists a signed BAA on the Premium plan only. That gives you HIPAA-ready booking and intake forms inside Acuity, not on the website itself.
Where it falls short:
- The help article says contact form features, like the form block, can't be used as part of a HIPAA compliant solution.
- In HIPAA mode, Acuity email notifications won't include client form answers, and some calendar syncs are switched off.
- Adding Acuity Premium more than doubles the cost of a Core site.
Our take: Beautiful and easy, but only if you keep every health question off Squarespace forms. Use it as a brochure that points to Acuity or your EHR portal.
4. WordPress: best for long-term SEO and growth
- Best for: group practices and therapists who plan to publish specialty pages and articles.
- Price: the WordPress software is free to download; you pay for hosting, themes and plugins. If you want managed hosting from WordPress.com, its pricing page lists Personal at $4/mo, Premium at $8/mo and Business at $25/mo on yearly billing ($9, $18 and $40 billed monthly), and says plugin installation is available on every paid plan.
WordPress gives you full control over pages, URLs, schema and speed. You choose a theme, a host and a form tool. A common pattern is to embed forms from a vendor that signs a BAA. For example, Jotform's HIPAA page says its HIPAA environment is available on Gold or Enterprise, and eligible customers can sign a BAA.
Where it falls short:
- There is no single WordPress company that signs a BAA for your site. Your host and every plugin that touches form data need checking.
- Updates, backups and security are your job or your developer's.
- More freedom means more ways to install a tracking pixel by mistake. See our guide to tracking pixels on therapy websites.
Our take: The best foundation if search traffic is your main growth channel. Budget for setup help and upkeep.
5. Brighter Vision: best done-for-you therapist website
- Best for: therapists who want a designer to build and update the site for them.
- Price: Brighter Vision's pricing page lists Start at $78/mo billed yearly or $99/mo monthly, and Grow at $143/mo yearly or $179/mo monthly, each with a $100 setup fee. Flourish is $299/mo yearly or $349/mo monthly with no setup fee.
Every plan includes a domain, hosting, SSL and unlimited support. The pricing page says change requests are handled within 2 business days. Flourish adds HIPAA forms and 5 secure email addresses through Hushmail. On other plans, the same page sells Hushmail email and forms add-ons from $14.99/mo, and every tier lists a BAA.
Where it falls short:
- The terms of service set a one-year initial term unless your order says otherwise, with automatic renewal.
- Monthly subscribers can't get refunds. Annual refunds are only available before your first draft is built, minus fees.
- HIPAA forms cost extra unless you pay for Flourish.
Our take: The easiest path for a busy clinician. Read the renewal terms before you sign, and keep your domain in your own name.
6. TherapySites: best for bundling a site with paid marketing
- Best for: practices that want a website plus SEO, ads or reputation services from one vendor.
- Price: TherapySites' pricing page lists a $199 one-time design fee, then Core at $69/mo, Advantage at $99/mo (adds SEO 1.0), Premium at $158/mo, Premium Plus at $207/mo, Elite at $266/mo and Elite Plus at $336/mo. The page does not show annual pricing.
Core includes hosting, domain management, online appointment scheduling and unlimited email accounts. The secure emails and forms page says the service comes with a BAA and starts at $15/mo. The pricing page footer shows TherapySites is operated by Internet Brands.
Where it falls short:
- The terms and conditions say a 12-month minimum applies if stated in your service agreement, fees are nonrefundable and contracts renew automatically.
- You must cancel by the 16th of the month, or you are billed for the next month.
Our take: Convenient if you want one bill for everything. Ask for the service agreement and check the term before paying the design fee.
7. Showit: best for visual designers who want a WordPress blog
- Best for: therapists who want drag-and-drop design freedom and plan to blog.
- Price: Showit's pricing page lists Showit (no blog) at $22/mo billed annually ($27 monthly), Showit & Basic Starter Blog at $27/mo annually ($34 monthly) and Showit & Advanced Blog at $39/mo annually ($49 monthly).
Showit pairs its own visual editor with a WordPress blog. The Advanced Blog plan allows extra WordPress plugins and includes a blog migration from WordPress or Squarespace.
Where it falls short:
- The pricing page does not mention HIPAA or a BAA, so forms must come from another vendor.
- Your site is split between two systems: Showit pages and a WordPress blog.
Our take: A good fit for design-minded clinicians. Pair it with a covered form or booking tool.
A note on Thryve: its old domain (getthryve.com) now redirects to gloo.us, so we left it out of this list.
How to choose
- Choose Wix if you want to build the site yourself and need contact or intake forms on the site under a BAA.
- Choose SimplePractice's Professional Website if you already use SimplePractice and need a simple online presence this week.
- Choose Squarespace if design matters most and every form or booking request goes through Acuity Premium or your EHR.
- Choose WordPress if you plan to publish specialty and location pages and want full SEO control.
- Choose Brighter Vision or TherapySites if you would rather pay monthly than build. Compare them in our Brighter Vision vs TherapySites vs SimplePractice guide.
- Choose Showit if you want design freedom and a blog, and you already have a covered form tool.
For the DIY builders side by side, read Squarespace vs Wix vs WordPress for therapists. For budgets beyond the subscription, see how much a therapist website costs.
Frequently asked questions
Which website builder is HIPAA compliant for therapists?
No builder makes your practice compliant on its own. Wix offers a BAA on Business and higher plans, and Squarespace points to Acuity Premium for HIPAA-related booking. Brighter Vision and TherapySites sell secure email and form add-ons with a BAA. This is general information, not legal advice. See our guide to HIPAA-ready forms and scheduling.
Do I need a website if I have a Psychology Today profile?
A directory profile helps clients find you, but you don't control its layout, rules or ranking. Your own site lets you publish specialty pages and link to your booking tool. We compare the two in Psychology Today profile vs your own website.
Should clients book online through my website?
Online booking can reduce phone tag, but it should run through a tool that covers client data, not a plain contact form. Read should therapists use online booking before you switch it on.
Is a done-for-you therapist website worth it?
It is worth it if your time is the scarce resource. Brighter Vision starts at $78/mo billed yearly plus setup, and TherapySites at $69/mo plus a $199 design fee. Over a year, both cost more than a DIY builder, and both have renewal terms to read first.
Can I move my site later?
Yes, but some moves are harder than others. WordPress is the most portable. Builders and done-for-you vendors make you rebuild pages elsewhere. Our guide to moving a therapy website off Squarespace or Wix covers redirects and timing.
Want a site built around your specialties and local search? See how eSEOspace approaches therapy practice websites, or start with the Therapy Practice Marketing Guide.
