Supermetrics MCP Server: Tools, Setup and Security

The Supermetrics MCP server lets an AI app query live marketing data from many platforms through one connection. It covers ad networks, analytics, social, CRM and ecommerce sources. Supermetrics hosts it at https://mcp.supermetrics.com/mcp.

Checked against: Claude's Supermetrics listing and Supermetrics' MCP server docs on 2 November 2026. eSEOspace did not install or test this server.

At a glance

What it can do

The docs list the core tools by job:

• Discovery. data_source_discovery, field_discovery and accounts_discovery find sources, metrics and connected accounts.
• Queries. data_query runs a query, and get_async_query_results fetches the results.
• Team. get_user_and_team and manage_user_and_team read and change seats and prioritised accounts.
• Business context. get_business_context and manage_business_context store team guidelines the AI should follow.
• Utilities. marketing_utilities builds UTM links, tests page speed and Core Web Vitals, checks SPF, DKIM and DMARC, and checks ad copy length.

Beta tools go further. manage_campaign creates or updates campaigns across Google, Meta, Microsoft, TikTok, LinkedIn, ChatGPT and Snapchat Ads, including budgets and targeting. Others manage Studio dashboards, pick creatives and publish Instagram posts.

Claude's listing shows 19 tools and names sources such as Google Ads, Meta, GA4, Instagram, TikTok, YouTube, LinkedIn, Shopify, Google My Business, Amazon Ads, Microsoft Advertising, Klaviyo, HubSpot and Salesforce.

How to connect it

Supermetrics offers ready-made listings for Claude, ChatGPT, Gemini Enterprise and Microsoft Copilot. In Claude, add it from Customize > Connectors and sign in.

For other clients, point them at https://mcp.supermetrics.com/mcp. The docs name Cursor, Windsurf (now Devin Desktop), Cline, GitHub Copilot extensions, n8n and Microsoft Power Automate among compatible clients. The two auth options are:

• User token (OAuth). Recommended. Access is limited to your account permissions, and it is needed for the team tools.
• API key. Sent as Authorization: Bearer api_* for server-to-server use.

Our MCP config generator can format the entry for your client.

Security notes

• Prefer OAuth. A user token limits the AI to what your Supermetrics user can see.
• Watch the beta write tools. manage_campaign can change live budgets and targeting. Keep approvals on, or block it in your client until you need it.
• Account swaps are limited. Changing prioritised accounts uses "one of about 10 monthly changes," so do not let an agent swap accounts freely.
• Social posting. The beta manage_social_media tool can publish and moderate Instagram content, so review every call.

Data pulled from ad platforms and CRMs can include text written by outsiders. Read prompt injection through tool results, the MCP project's security best practices and our MCP Security Center.

Alternatives

• Google Analytics MCP server for GA4 only.
• Google Ads MCP server and Meta Ads MCP server for one ad platform each.
• TikTok Ads MCP server for TikTok campaign management.

Next step

Use Supermetrics for a weekly cross-channel report before you try the beta campaign tools. Our weekly marketing report playbook shows the workflow.

Frequently asked questions