Salesforce Agentforce Pricing Explained: Flex Credits, Conversations or Per User

Agentforce is priced three main ways: Flex Credits at $500 per 100,000, $2 per conversation, or per-user add-ons from $125 a month. The right choice depends on who uses it and how often.

This guide explains each option in plain terms. It is part of our AI agents for business hub. Every price was checked against Salesforce's Agentforce pricing page on 9 November 2026, and Salesforce says that page is subject to change.

All the prices in one table

All figures are US dollars, as listed by Salesforce on 9 November 2026.

How Flex Credits work

A Flex Credit is a unit you spend each time an agent does something. Salesforce's page defines an action as a specific function an agent carries out on the platform. Its examples include updating a record and summarizing a case.

Salesforce states the rate this way: "Agentforce actions are 20 Flex Credits, while Agentforce Voice actions are 30 Flex Credits." The dollar math below is ours, at the listed price of $500 per 100,000 credits.

Salesforce publishes five worked examples on the page. One reads: "40 Flex Credits X 20 requests per day X 30 days in a month = $120 per month." Its other examples range from $10 to $1,800 a month, and it says they are illustrative only and actual usage may vary.

Those examples also exclude other consumption costs. Salesforce names Data 360 credits as one, so ask what else your setup will use.

Conversations or Flex Credits?

You have to choose. Salesforce says Flex Credits and Conversations cannot be used in the same org. It also says moving from Conversations to Flex Credits requires swapping all existing Conversation SKUs.

Here is a simple way to compare them. At list price, 20 standard actions cost $2, the same as one conversation.

• If a conversation in your business takes fewer than 20 standard actions, Flex Credits cost less per conversation.
• If it takes more than 20, conversation pricing costs less.
• For voice, the break-even is between 13 and 14 actions, by our arithmetic.

One caution. The pricing page does not define what counts as a conversation. Get that definition in writing before you model costs, including what happens with long or reopened chats.

When per-user add-ons make sense

Add-ons are a flat fee per employee, with what Salesforce calls "Unmetered Agentforce usage for employees." That can be easier to budget when staff use agents all day.

The word "employees" matters. These add-ons cover employee usage, so do not assume they cover agents that talk to your customers. Confirm that with Salesforce for your own use case.

The $5 Agentforce User License is a different thing. It is metered and requires Flex Credits, so you still pay for each action.

Max Edition starts at $550 per user per month. Salesforce lists the Agentforce add-on and 2.75 million Flex Credits per org per year as included. That credit pool is for the whole org, not per user.

How you can buy

Salesforce lists three buying models for usage.

PayGo and Pre-Commit support only Flex Credits. Conversation pricing, add-ons and Agentforce 1 Editions are excluded from those two models.

Two rules affect your budget. Salesforce says "There is no overage penalty," and usage past your entitlement bills at the contracted rate, monthly in arrears. It also says unused Flex Credits do not roll over into later subscription terms.

So overbuying has a real cost. Credits you do not use by the end of a term do not carry into the next one.

What the pricing page does not answer

We checked the page for these points and did not find them. Ask your Salesforce rep directly.

• What exactly counts as one conversation.
• Whether Salesforce Foundations includes any Flex Credits or conversations. The page lists $0 and its features, with no credit amount.
• Whether a particular Salesforce CRM license is required for each option.
• What the listed price becomes after any negotiated discount.

How to estimate your own cost

1. Pick one process, such as answering order status questions.
2. Write out the actions the agent takes per request, such as look up, summarize and update.
3. Multiply actions by 20 credits, or 30 for voice.
4. Multiply by your monthly request volume.
5. Divide by 100,000 and multiply by $500.
6. Compare with $2 per conversation at the same volume.

As an example of the arithmetic only, take 2,000 requests a month at 4 actions each. That is 160,000 credits, or $800. The same volume at $2 per conversation is $4,000.

Test with real volumes before you commit, and watch for retries. An agent that loops uses more actions than your plan assumed. Our guide to AI agent cost per task explains how to measure this.

Other vendors meter differently. Microsoft, for example, bills a Copilot Studio agent action at 5 Copilot Credits on its standard harness.

To compare meters across vendors, see our AI agent pricing guide and Copilot Studio pricing explained. If your agent needs to reach Salesforce data from other tools, see our note on the Salesforce MCP server.

Next step

Run the estimate above on your busiest process before you sign anything. If you are weighing Agentforce against a custom build, see our AI agent development service.

Frequently asked questions