Shopify B2B and Wholesale in 2026: What Every Plan Now Gets vs Plus

Shopify B2B is no longer a Shopify Plus feature. Since 2 April 2026, merchants on the Basic, Grow and Advanced plans can sell wholesale with Shopify's native B2B tools at no extra cost. That includes company profiles, up to 3 active B2B catalogs with custom pricing, volume pricing, quantity rules, net payment terms, ACH payments in the US and vaulted credit cards.

Plus still has more depth. As of October 2026, Plus is the only plan with unlimited B2B catalogs, catalogs assigned directly to individual companies and locations, deposits, partial payments and payment requests per fulfillment. Advanced and Plus also get contextual storefronts and checkouts for B2B buyers through Markets.

For most small and mid-sized brands, that changes the question. You no longer need a wholesale app, a password-protected second store or a jump to Plus just to give trade buyers their own prices and terms. You need to decide whether three catalogs are enough for your pricing structure and whether you need the advanced payment features that remain Plus-only.

This guide walks through what each plan gets, how companies, catalogs and payment terms work, and how to set up a blended or dedicated wholesale store. It is part of our Shopify resource hub.

What changed in April 2026

Shopify's changelog entry of 2 April 2026, "Key B2B features now available on non-Plus plans," says merchants on Basic, Grow and Advanced "can start selling wholesale using native B2B features," including "up to 3 active B2B catalogs (assigned via Markets), company profiles, payment terms, volume pricing, ACH payments (U.S. only), and vaulted credit cards," at no additional cost.

In the accompanying newsroom post, Shopify said B2B had been one of the most requested capabilities from non-Plus merchants. It also published results from existing B2B users: according to Shopify, merchants who adopt Shopify B2B see up to a 33% increase in self-serve orders within six months and up to a 20% increase in reorder frequency. Those are Shopify's own figures, not independent benchmarks, but they point at the real benefit: buyers who can log in and reorder on their own stop emailing and calling.

B2B features by plan

This table follows Shopify's B2B features by plan page as of October 2026.

For the full picture of what else Plus adds beyond B2B, see our Shopify Plus guide.

Companies, locations and buyers

Shopify B2B is built around companies rather than individual customers. A company represents the business you sell to. Each company can have one or more company locations (a head office and several shops, for example), and each location can have its own shipping address and payment terms (on Plus, its own catalogs too). Buyers are the people who order on the company's behalf, and you can limit a buyer to ordering only, or give them admin rights over a location.

Buyers sign in through Shopify customer accounts, so if your store still runs legacy customer accounts (deprecated by Shopify on 26 February 2026), plan that upgrade before you launch wholesale. Login friction is one of the most common reasons trade buyers give up; our article on B2B login-stage conversion loss covers how to avoid it.

Catalogs and price lists

A catalog is a set of products with optional custom prices. It is how Shopify handles what older wholesale tools called price lists. You can include or exclude products, set a percentage adjustment across the catalog (for example 40% off retail), or set fixed prices for specific products and variants.

On Basic, Grow and Advanced, the limit is 3 active catalogs across all your B2B markets, and catalogs are assigned through B2B markets rather than to individual companies. Shopify's help page is explicit that assigning 3 catalogs to one B2B market uses the full limit. In practice that suits tiered pricing, such as "Wholesale," "Distributor" and "Key accounts," where you group companies into a few markets. It does not suit customer-specific negotiated pricing for dozens of accounts. That is the Plus use case, where catalogs are unlimited and can be assigned directly to a company or a single location.

Two rules to know. If a buyer has access to several catalogs with different prices for the same product, Shopify shows the lowest price. And to use B2B catalogs on a non-Plus plan, your store must be using the new version of Shopify Markets.

Quantity rules and volume pricing

Quantity rules control how a product can be ordered: a minimum (no fewer than 12), a maximum (no more than 500) and an increment (cases of 6). Volume pricing adds price breaks at quantity thresholds inside a catalog, such as one price at 12 units and a lower one at 48. Both are available on every plan and are set per catalog, so the same product can have different case sizes for different buyer tiers.

For rules that go beyond this, such as a minimum order value per location or a credit limit, Shopify's Cart and Checkout Validation Function API supports B2B order minimums, maximums and credit limits. That requires an app built on Shopify Functions; custom apps containing Functions need Plus, while public App Store apps work on any plan.

Payment terms and B2B checkout

Payment terms let a company location pay later. You can set net terms (such as net 30), and Shopify can send payment reminders. Buyers can also pay by card, and since April 2026 every plan supports vaulted credit cards and ACH payments for US merchants.

Other ordering features available on every plan:

• Draft order to invoice: staff build an order and send it to the buyer to complete.
• Checkout to draft: buyers submit orders for your review instead of placing them directly, useful when shipping must be quoted.
• PO numbers on orders, which most purchasing departments require.
• Easy reorders from the buyer's account, and a quick order list on product pages for entering quantities across many variants at once.

Plus adds deposit requirements for companies and draft orders, partial payments and payment requests per fulfillment, which matter for made-to-order goods or large orders shipped in waves. One limitation to note if you sell abroad: Managed Markets doesn't support B2B orders, so you act as your own merchant of record for wholesale.

Blended or dedicated B2B store

Shopify supports two setups. A blended store runs B2B and direct-to-consumer from the same store, with buyers seeing their own catalog and terms after they sign in. A dedicated store is a separate Shopify store used only for wholesale.

• Blended keeps one product catalog, one inventory pool and one admin. It suits brands whose wholesale and retail products overlap heavily.
• Dedicated keeps retail shoppers from ever seeing wholesale content and lets you design a purpose-built ordering experience. It costs a second plan, unless you are on Plus, which includes nine expansion stores.

On Advanced and Plus, contextual storefronts let B2B buyers in a blended store see different content and checkout settings through Markets. On Basic and Grow, wholesale buyers share the same theme customization as retail shoppers, with different prices and terms. Shopify's Trade theme is designed for B2B ordering and is available on every plan.

If you still use an older wholesale app or Shopify's earlier Wholesale channel, Shopify's Help Center includes a migration FAQ for moving to native B2B. We couldn't confirm a published shutdown date for the old channel from a primary source as of October 2026, so check the Help Center for its current status before you plan the move.

Automating B2B with Flow and integrations

Shopify Flow is free on Basic, Grow, Advanced and Plus, and it includes B2B triggers and actions. Examples from Shopify's action list include sending a B2B access email, updating a company location's payment terms, adding or removing a catalog from a company location, sending payment reminders and charging a vaulted card for a B2B order. A typical workflow approves new trade sign-ups by tagging the customer, creating the company and sending access, all without manual steps.

Larger wholesale operations usually also need an ERP or inventory system connection. Shopify's APIs expose companies, catalogs and B2B orders, and our article on building a Shopify app for B2B covers when a custom integration pays off.

How to get started

1. Confirm your store is on the new Shopify Markets and current customer accounts.
2. Decide on blended or dedicated, and map your pricing into no more than three tiers if you are not on Plus.
3. Create companies and locations, or migrate existing customers to companies.
4. Build catalogs with percentage or fixed prices, then add quantity rules and volume breaks.
5. Set payment terms and checkout-to-draft rules per location.
6. Place a test order as a test buyer before inviting real customers.

Conclusion

Native B2B on every plan removes the main reason many brands used to bolt on wholesale apps or upgrade to Plus. If your pricing fits three tiers and you don't need deposits or partial payments, Basic, Grow or Advanced can now run a proper wholesale channel. Plus remains the answer for customer-specific pricing at scale and complex payment flows. If you need custom B2B logic or ERP integration on top, our Shopify app development team builds those extensions.

Frequently asked questions