Trust Signals & E-E-A-T Guide. Show who stands behind every page.
Named authors, real reviewers, license numbers and the schema that connects them, with a guide for every industry we serve.
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We checked 149 live small-business websites in November 2026. Most credited articles to the company instead of a person, almost no health, legal or money site showed who reviewed its content, and two in three licensed businesses showed no license number. This guide fixes those gaps, step by step and industry by industry.
Every rule, regulation and Google policy in these guides links to the primary source we read it on. They explain what to show and where; they are not legal, medical or compliance advice, and rules vary by state, so confirm with your licensing board or counsel.
Trust Signals Guide
Health & care
Clinician reviewers, board certification, license lookups and claims limits.
Trust Signals for Dental Websites: DDS, DMD, Specialist Claims and Dentist-Reviewed Content
Show DDS or DMD degrees, license lookups, recognized specialties, CE and dentist-reviewed articles on your site, with California and Texas rule examples.
Read the guide →Trust Signals for Doula and Birth Websites: Certification, Scope of Practice and Health Content Review
How doulas show certification from DONA or CAPPA, stay within scope of practice, avoid medical claims and get RN or IBCLC review for health content.
Read the guide →Trust Signals for Life Sciences Websites: Review, Fair Balance and Named Scientific Authors
How life sciences companies show review, fair balance, citations, named scientific authors and conflict disclosures on their websites, with FDA sources.
Read the guide →Trust Signals for Med Spa Websites: Medical Directors, Injector Credentials, FDA Wording and Before-and-After Photos
Show your medical director and injector credentials, use FDA cleared and approved wording correctly, and follow photo consent and FTC review rules.
Read the guide →Trust Signals for Medical Practice Websites: Verifiable Licenses, Board Certification and Physician Review
Show license lookups, ABMS board certification, NPI and physician-reviewed content on your practice website, plus a California example of claim rules.
Read the guide →Trust Signals for Senior Care Websites: License Numbers, Care Compare, Background Checks and Accreditation
How assisted living and home care websites show state licenses, Care Compare ratings, caregiver background checks and accreditation, with real state rules.
Read the guide →Trust Signals for Therapy Practice Websites: License Lines, Clinician Review, 988 and Compacts
Where to put license type and number, clinician-reviewed posts, 988 crisis resources and PSYPACT or Counseling Compact status on a therapy website.
Read the guide →Trust Signals for Veterinary and Pet Care Websites: DVM Licenses, AAHA, Fear Free and Vet-Reviewed Content
Show DVM license lookups, AAHA accreditation, Fear Free certification, vet-reviewed articles and pet-sitter insurance accurately on your pet care website.
Read the guide →
Trust Signals Guide
More on E-E-A-T from our blog
Earlier guides on author pages, expert review and industry E-E-A-T.
About Pages and Author Pages for GEO: What to Include
What Google says about E-E-A-T and bylines, what to put on About and author pages, and which structured data to add, with no fake experts
Read the guide →Expert Review Before Indexing: Holding YMYL Pages Back
How to keep health, legal and money pages noindex and out of your sitemap until an expert has reviewed them, and how to log and flip them safely
Read the guide →Research Files: How to Source YMYL Content Accurately
How to build a research file for health, legal and financial content: claims, first-party sources, check dates, a could-not-verify list and a second check
Read the guide →YMYL and E-E-A-T in Mental Health Websites: What Therapists Must Know
Learn what therapists must know about Google's YMYL and E-E-A-T standards. Build trust and rank higher with a secure, expert-driven mental health website.
Read the guide →Attorney Bios and Bar Credentials: How to Optimize for E-E-A-T
Learn how to create powerful attorney bios that build client trust and boost your law firm’s SEO. Tips for showcasing credentials to align with E-E-A-T.
Read the guide →Displaying Financial Credentials: What Google Expects from Advisors
Learn what Google expects from financial advisors. This guide shows how to display credentials like CFP® and CFA® to build trust and improve your website's SEO.
Read the guide →E-E-A-T for Healthcare Websites: How to Build Trust and Rank Higher
Optimizing for E-E-A-T is not a one-time checklist; it is an ongoing commitment to quality, accuracy, and transparency. It requires a fundamental shift from simply creating content to creating a truly valuable and trustworthy resource for patients.
Read the guide →E-E-A-T for Therapists: Website Trust Factors That Attract Clients
Learn how to use Google's E-E-A-T framework on your therapy website to build trust, attract more clients, and showcase your expertise ethically.
Read the guide →How AI Evaluates Credibility Without Backlinks
Discover how AI search engines evaluate your website's credibility using E-E-A-T, semantic relevance, and brand mentions instead of traditional backlinks.
Read the guide →How To Become a “Trusted Source” in AI Tools Like ChatGPT
Learn how to become a trusted source in AI tools like ChatGPT. Discover strategies for authoritative content, structured data, SEO, and credibility to boost your business’s AI visibility.
Read the guide →
FAQ
Common questions
What are trust signals on a website?
Is E-E-A-T a ranking factor?
Should every page say “reviewed by”?
Do I have to show my license number?
Can eSEOspace fix this for us?
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