How to audit a Wix site for SEO

You can audit a Wix site for SEO in an afternoon using tools that are already in your dashboard, plus Google Search Console. Work in this order: confirm the site can be indexed, see what Google has actually indexed, check the sitemap and robots.txt, review titles and descriptions, test redirects and error pages, measure speed, then look at images, structured data and content. The order matters because early problems make later checks pointless. There's no value in polishing the title of a page that is set to noindex.

On Wix, much of the technical layer is handled by the platform, so an owner's audit is mostly about settings, content and defaults that were changed by accident. Keep a spreadsheet as you go, with one row per problem: the page, what's wrong and how serious it is.

What you need before you start

• Owner or admin access to the Wix site.
• Google Search Console connected. Several checks depend on it. Connecting through Wix requires a Premium plan and a connected domain. If you haven't done it, follow our guide to connecting Wix to Google Search Console and come back in a few days when data has arrived.
• A list of your important pages. The homepage, each main service or product category, your contact page and your best-performing blog posts.

Here is the whole audit on one page:

Step 1: check the indexing switches

Wix has an indexing switch at three levels, and the higher one wins.

1. Site level. Go to SEO & GEO → Tools and settings → SEO Settings and confirm Let search engines index your site is on. Wix recommends turning this off while building a site, so a newly launched site can still be hidden.
2. Page-type level. In SEO Settings, open each page type and check its indexing toggle under Basics & social share. One switch here controls every product, post or service.
3. Page level. For each page on your important list, open the SEO panel and confirm Let search engines index this page is on.

Also note which pages are password-protected or members-only. Those are not crawled or indexed.

Not every noindex is an error. Wix sets blog tag pages, blog archive pages and member profile pages to noindex by default, along with some form and calendar pages. Leave those alone.

Step 2: see what Google has indexed

Start with a quick test. Search Google for site:yourdomain.com. Pages listed are indexed. If the count is far lower than the number of pages you have, or far higher, write that down.

Then open Site Inspection under SEO & GEO → Tools and settings. It pulls data from Google's URL Inspection tool and reports on each page: index status, last crawl date, the canonical you declared, the canonical Google selected, and rich result status. It needs a connected domain, a published site and Search Console verification, and it covers up to 2,000 pages per day.

What to record:

• Important pages that are Excluded or Invalid. These are your highest-priority findings.
• Canonical mismatches. If Google's selected canonical differs from yours, Google considers the page a duplicate of another URL. The usual fix on Wix is to reset any customized canonical to the default.
• "Crawled - currently not indexed". Google fetched the page and chose not to index it. Wix notes this is not an error, but on a page you care about it usually points to thin or duplicated content, which you'll address in step 8.

Remember that Site Inspection shows Google's last indexed version, which may be older than the live page. In Search Console itself, also check for any manual actions against the site.

Step 3: review the sitemap and robots.txt

Open yourdomain.com/sitemap.xml. Wix generates a sitemap index that links to child sitemaps for pages, blog posts, products and so on, and updates it automatically. Click into the child sitemaps and confirm your important pages are listed.

Two documented reasons a page can be missing: it is set to noindex, or its default canonical tag has been changed. Wix notes that customizing a canonical may make the URL disappear from the sitemap.

Next open yourdomain.com/robots.txt, or go to SEO & GEO → Tools and settings → Robots.txt Editor. By default the file allows search engine bots to access all pages and includes the sitemap URL. The editor has a Reset to Default option if the file has been changed in ways nobody can explain. Our guide to the Wix sitemap and robots.txt explains both files.

Step 4: review titles, descriptions and headings

The fastest route is the Edit by Page tab. Go to SEO & GEO → Tools and settings → SEO Settings, pick a page type and switch tabs. The tab is named for the type, such as Edit by Product or Edit by Post, and lists individual pages along with an Indexable column.

Scan for:

• Placeholder names. Wix builds default titles from the page name, so "Copy of Services" or "New Page" can end up in a title tag.
• Duplicates. Two pages with the same title compete with each other and confuse searchers.
• Vague titles. "Services | Company" tells nobody what the service is or where you offer it.
• Length. Wix's guidance for products and categories is a title of at most 60 characters and a description of at most 156.
• Blank descriptions on key pages. Blank is the Wix default for most page types and not an error, but your top pages should have a written one.

Then check the pattern for each page type on the Customize defaults tab, since one weak pattern affects every page of that type. Wix SEO settings: titles, descriptions and defaults covers how patterns and variables work.

Step 5: test redirects and find error pages

Broken links and missing redirects waste the value of links and bookmarks that point to old addresses.

Review the redirect list

Open SEO & GEO → Tools and settings → URL Redirect Manager. Look for redirects pointing to pages that no longer exist. Wix allows up to 5,000 redirects per site.

Test old URLs

If the site was redesigned or migrated, type a sample of old URLs into the browser. Each should land on the right new page.

Pay special attention to the blog. Wix creates automatic redirects when you change the slug of an editor page, a store product or a bookings service, but not for Wix Blog posts. Any post whose URL was edited after publishing needs a manual redirect. The steps are in how to set up 301 redirects on Wix.

Check what bots are hitting

In Wix Analytics, go to All Reports and scroll to the SEO section. The Response Status over Time report shows the response codes your site returned to search engine bots. Use the table view to find pages returning 404 (not found) or 5xx (server error). Wix describes the report in its article on using your site's log data.

Step 6: measure speed

Go to Site Speed in your site dashboard. It has two sections:

• Real visitor experience. Core Web Vitals measured from actual visits: LCP (how quickly the main content appears), INP (how quickly the page responds to a tap or click) and CLS (how much the layout shifts while loading). Each is labeled Good, Fair or Poor, with a Desktop and Mobile switch.
• Google PageSpeed simulation. A lab score from 1 to 100 that you can re-run with Test again.

Prioritize the real visitor data on mobile; the lab simulation models a low-end device on a slow connection. Speed data appears only for sites with 10 or more sessions in the last 7 days.

The usual causes within your control are large media at the top of the page, animations, embedded video, third-party apps and pasted custom code. Some things are outside your control: Wix's own JavaScript can't be modified even when a speed test flags it. For fixes, see why your Wix site is slow, and how to fix it.

Step 7: check images and structured data

Wix compresses and converts images automatically, so the audit focus is alt text, the written description of an image used by screen readers and search engines. In the editor, go to Settings → Accessibility Wizard, run a scan and review the Alt Text section. It lists images without alt text so you can fill them in from one place. More detail is in image SEO on Wix.

For structured data, the code that labels a page as a product, article, event or service, go back to Site Inspection and look at the rich result status for product, service, event and blog pages. Wix adds preset markup to those page types automatically, so errors usually trace back to missing information, such as a product without a price.

Step 8: review content and internal links

• Thin pages. Wix's troubleshooting guidance recommends at least 250 to 400 words on a page and warns that pages with too little content may be treated as soft 404s. List the pages that fall short and decide for each: expand, merge into another page, or set to noindex.
• One topic, one page. Two pages targeting the same service or question split your signals. Merge them and redirect the weaker URL.
• Match to searches. In Wix Analytics, the Top Search Queries on Google and Top Pages in Google Search Results reports show what you already appear for. A page with many impressions and few clicks often needs a better title and description. A query with no dedicated page may deserve one. Note that Google's most recent data can lag by about 72 hours.
• Internal links. Every important page should be reachable from the menu or from links within other pages. Service pages should link to related services and to the contact page. Blog posts should link to the services they relate to.

Turn the findings into a plan

Sort your spreadsheet into three groups:

1. Blocking problems. Anything that stops important pages being indexed: site or page-type noindex, wrong canonicals, robots.txt blocks, key pages returning 404. Fix these first; they are usually quick.
2. Sitewide improvements. Title and description patterns, missing redirects, missing alt text, slow templates.
3. Page-by-page content work. Thin pages, overlapping pages, weak titles on high-impression pages.

After fixing blocking problems, request indexing for the affected URLs in Search Console and re-run Site Inspection after Google has had time to recrawl. Google says changes can take from a few hours to several months to show an effect, and suggests waiting a few weeks before judging.

Some limits you find will be platform limits, not mistakes; we list those in Wix technical SEO limits.

Conclusion

A Wix SEO audit comes down to eight checks in a fixed order: indexing switches, Google's view, sitemap and robots.txt, titles and descriptions, redirects and errors, speed, images and structured data, and content. The built-in tools cover most of it. If you'd like an outside team to run a deeper audit with a crawler and a prioritized fix list, see our SEO audit services. More guides are in our Wix hub.

Frequently asked questions