Wix SEO reports and bot log reports: how to read them

Wix Analytics has a group of SEO reports that most site owners never open. Four of them show your Google Search data: clicks, queries, top pages and average position. The other five are built from your site's log data, the record of every request made to your site, and they show something Google Search Console doesn't show in the same way: which bots visited, which pages they asked for, and what response your site gave them.

You'll find them in your site dashboard. Wix's help article says to go to All Reports and scroll down to the SEO section.

The bot log reports show whether Googlebot is visiting, whether it hit 404 errors after a redesign, whether your redirects work, and whether AI bots are reading your pages. Answering those usually takes server access and a log analysis tool. On Wix the reports are built in, and this guide explains how to read them.

Where to find the reports

Wix's own pages describe the location in two ways. The Help Center says: go to All Reports in your site's dashboard and scroll down to the SEO section. Wix's SEO hub describes the path as Analytics & Reports → Reports → Marketing & SEO. If one doesn't match your dashboard, try the other.

You may also notice a naming inconsistency. Wix's documentation calls the same report both "Bot Visits by Page" and "Bot Traffic by Page." They're one report.

Wix's help articles on these reports don't state which plan they require or how far back the data goes. Open the reports on your own site to see what's available to you, and check how far back the date range goes before you rely on them for a long-term comparison.

The nine SEO reports at a glance

Wix describes the full set in its article about SEO reports in Wix Analytics.

The four Google reports

These reports bring Google Search Console data into Wix. They only fill in after you've connected the site to Search Console, which needs a Premium plan and a connected domain. The steps are in connecting Wix to Google Search Console.

How to use them:

• Google Search Performance over Time is your trend line. Look at the direction over months, not the movement between two days.
• Top Search Queries on Google shows the words people typed. Check whether they match the services you want to be found for. Queries that have nothing to do with your business point to a page whose topic isn't clear.
• Top Pages in Google Search Results shows which pages carry your visibility.
• Average Position in Google over Time is an average across everything you appear for, so it can fall when you start appearing for more searches. Read it alongside the performance report, not alone.

Wix notes that Google data can lag and that the most recent 72 hours or so may be missing. A dip at the right-hand edge of a chart is usually incomplete data.

What bot log reports are

Every time anything requests a page from your site, the server records it. Wix describes this log data as capturing each request's date and time, the response, and the requested page. Some requests come from people using browsers. Others come from bots: automated programs run by search engines, social networks and AI companies that fetch pages to index them, build link previews or answer questions.

The bot log reports filter that record down to bots. In Wix's words, they "focus on search engine bots only and do not include site visitors." That matters when you read the numbers: a figure in a bot report is a count of bot requests, not of people. For human visitors, use the traffic reports covered in Wix Analytics: the reports worth using.

Reading the status codes

Every response carries a status code. Wix groups them into four classes:

A few 404s are normal on any site. What you're looking for is change: a sudden jump, or a 404 on a URL that should work.

How to use each log report

Bot Traffic over Time

This report shows which search engine and social network bots crawl your site and how often. It opens on the most common bots. A Line Chart Split View separates the bots so you can compare them, and Advanced Filters narrow the view.

Look for:

• Presence. Is Googlebot there? Is Bingbot? A site with no search engine bot activity for weeks has a discovery or blocking problem.
• Sudden drops. A sharp fall in crawling after a site change can mean something is blocking bots, such as an indexing toggle or an edit to robots.txt.
• Sudden spikes. An unexplained spike from one bot is worth a closer look at which pages it's requesting.

Bot Visits by Page

This report shows which pages bots crawl. You can view it as a bar chart or a table by response status code. Wix lists two uses directly: finding pages that are crawled rarely and pages that are crawled too often.

• Important pages crawled rarely. If your main service page barely appears, check how many internal links point to it. Pages buried deep in a site get less attention.
• Unimportant pages crawled heavily. If bots spend most of their requests on tag pages, filtered URLs or old paths, that's attention not going to the pages you care about.
• Pages returning errors. Switch to the table view by status code to list the exact URLs returning 404.

Response Status over Time

Wix describes this report as the way to find pages with 404 or 5XX problems and to confirm that redirects work. The Line View shows trends. The Table View lists pages.

This is the report to open after any URL change. If you renamed pages, changed your blog or product URL structure, or migrated from another platform, you should see 3XX responses where bots request the old URLs. If you see 4XX on those instead, redirects are missing. The fix is in the URL Redirect Manager, and the steps are in how to set up 301 redirects on Wix.

A rise in 5XX responses is different. Those are server-side errors and not something you can fix in the editor. If they persist, note the dates and affected pages from the Table View and contact Wix support with that detail.

AI Bot Traffic over Time and AI Bot Visits by Page

These two reports apply the same idea to AI crawlers. Wix describes them as showing how often AI bots crawl your site "in response to user queries and for training," and which pages they visit.

A training crawl collects content to build a model. A user-query crawl happens when someone asks an AI assistant a question and it fetches a page to answer.

What to take from these reports:

• Whether AI bots reach you at all. Wix sites are open to AI crawlers by default. If you see none, check whether someone has blocked them in robots.txt.
• Which pages they read. If AI bots concentrate on a few articles, those are the pages most likely to shape how AI tools describe your business. Make sure they're accurate and current.
• The effect of a blocking decision. If you've chosen to block AI crawlers, these reports show whether the block is being respected. Wix notes that some crawlers ignore robots.txt.

Bot visits aren't the same as people arriving from AI tools. To measure those visits, see how to track AI traffic in GA4. The wider subject, including Wix's AI Visibility Overview and llms.txt, is covered in getting a Wix site found in AI search.

Filters, exports and scheduled emails

According to Wix's SEO hub, the bot log reports can be filtered by response status class and by specific status code, and the table view includes columns for Date, Bot, Entry page and Unique pages. Reports can be downloaded as Excel, CSV or image files.

You can also subscribe to a report so it arrives by email on a schedule. A monthly email of Response Status over Time is a practical way to catch a problem before it's months old. Wix's guide to using your site's log data walks through the views.

A 10-minute monthly check

1. Open Response Status over Time. Is the share of 4XX and 5XX responses steady? If it jumped, switch to the Table View and list the pages.
2. Open Bot Traffic over Time. Are the main search engine bots still crawling at roughly their usual rate?
3. Open Bot Visits by Page. Are your most important pages among those crawled?
4. Open Top Search Queries on Google. Any new queries worth building a page around? Any important query that disappeared?
5. Open AI Bot Visits by Page. Note which pages AI bots read most, and review those pages for accuracy.

Run the same check a week after any redesign, migration or bulk URL change. The reports also make a good first stop in a wider review, which we outline in how to audit a Wix site for SEO.

What these reports don't tell you

• They don't show people. Bot reports exclude site visitors.
• They don't show rankings by keyword and page. The Google reports summarize Search Console data. For detail, open Search Console itself.
• A crawl isn't an index. A bot fetching a page successfully doesn't mean the page is in search results. Check index status with Wix's Site Inspection tool or Google's URL Inspection.
• They aren't raw log files. You get reports built on the log data, with filters and exports, not the server logs themselves. Other platform boundaries are listed in Wix technical SEO limits.

Conclusion

Wix's SEO reports give you two things in one place: your Google Search data, and a log-based record of how bots, including AI bots, move through your site. The second is the rarer one, and it needs no log tools of your own. Use Response Status over Time after every URL change, glance at bot traffic monthly, and treat sudden changes as prompts to investigate. If you'd like a full review that puts these reports in context, eSEOspace offers SEO audit services. More guides are in our Wix hub.

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